Senior Channel Manager

Description

Join our SMB Sales team and help us shape the future of partner-driven growth. As a Senior Channel Manager, you will lead and scale a dynamic ecosystem of partners who are transforming how small and medium businesses connect, collaborate, and thrive. In this role, you are accountable for driving aggressive sales performance, cultivating high-performing executive relationships, and delivering an exceptional customer experience.

What you'll do

• Drive Sales Growth: Accelerate partner sales volumes to consistently exceed monthly and quarterly quotas by developing and executing high-impact channel strategies.


• Cultivate Strategic Alliances: Build and nurture relationships with key partners across working and executive levels, serving as their trusted advisor and primary point of accountability.


• Transform Partner Capability: Coach and enable partners to evolve from transactional selling to a consultative, customer-first approach through hands-on coaching and performance management.


• Enhance Funnel Performance: Diagnose partner sales funnels and leverage performance metrics to eliminate bottlenecks, maximize rep productivity, and boost program adoption.


• Cross-Functional Leadership: Collaborate closely with Marketing, Product, Pricing, Sales, and Sales Enablement to ensure partners have the required tools, incentives, and go-to-market support


• Maximize Partner Investments: Oversee channel spend, incentive programs, and budgets to ensure maximum ROI.


• Optimize Market Coverage: Proactively identify geographic or market coverage gaps; lead the scaling of existing partners and the strategic recruitment and onboarding of new partners to expand market reach.

Qualifications

Must haves

• Recent Telecom Expertise: Proven track record working in an SMB or Consumer sales environment for wireless and/or wireline services


• Partner Management: Demonstrated experience building and scaling third-party partner networks (e.g., National Retailers, Door-to-Door, Dealers, or Value-Added Resellers).


• Data-Driven Execution: Strong analytical rigor with the ability to dissect sales funnels and translate data insights into tactical sales plays.


• Matrix Influence: Exceptional stakeholder diplomacy; proven ability to influence without direct authority and drive cross-functional alignment in distributed environments.


• Commercial Literacy: Deep understanding of indirect sales models, partner economics, and channel performance metrics.
  
  

Great-to-haves

• Education: Bachelor's degree in Commerce, Business Administration, or a related field.


• CRM & Tool Literacy: Proficiency with CRM platforms and advanced partner performance management tools.


• GTM & Campaign Execution: Hands-on experience with campaign co-design and go-to-market execution within indirect B2B sales channels.