Salary :
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager, Content & Lifecycle based in Canada.
This role offers the opportunity to shape a high-impact growth engine through content, SEO, lifecycle marketing, and AI-powered workflows. You will own the strategy and execution behind editorial content, newsletters, and conversion-focused initiatives that help users achieve meaningful outcomes. Working in a fast-growing, AI-driven environment, you will combine creativity, analytical thinking, and marketing expertise to turn content into measurable business growth. This is a hands-on senior role for someone who enjoys building, optimizing, and improving systems rather than simply managing them. You will collaborate closely with marketing leadership and cross-functional teams to influence acquisition, engagement, and revenue. The position is ideal for a strategic content leader who thrives in autonomy, experimentation, and continuous innovation.
Accountabilities:
The Senior Growth Marketing Manager, Content & Lifecycle will own the complete content and lifecycle growth strategy, transforming editorial channels into scalable acquisition and conversion engines.
- Own the full editorial content lifecycle across blogs, pillar pages, and evergreen resource hubs, including research, planning, briefing, production, editing, publishing, and performance analysis.
- Drive organic growth through SEO and AI search optimization strategies, including content refreshes, internal linking, EEAT improvements, keyword targeting, and AI referral growth.
- Optimize content experiences for conversion by identifying opportunities, developing hypotheses, running experiments, and increasing registrations and subscriptions.
- Manage the strategy and execution of newsletters, including content planning, audience growth, engagement optimization, and performance reporting.
- Develop content-driven acquisition programs through lead magnets, reports, templates, nurture sequences, and email conversion flows.
- Create differentiated, data-driven content using proprietary insights, research, comparisons, and original market analysis.
- Build AI-enhanced content workflows using tools such as Claude, ChatGPT, Cursor, or similar technologies to improve efficiency while maintaining quality.
- Lead improvements to content platforms, templates, UX, and publishing experiences to increase discoverability, engagement, and conversion.
- Manage and mentor editorial contributors while maintaining a strong content calendar and quality standards.
- Partner with marketing leadership to define priorities, analyze performance data, and execute initiatives aligned with broader acquisition goals.
Requirements:
The ideal candidate is an experienced growth and content marketing professional with strong editorial expertise, technical SEO knowledge, lifecycle marketing experience, and the ability to independently drive strategic initiatives.
- 5–8 years of experience in growth marketing, content marketing, or a related role, preferably within B2C products, SaaS, or content-driven businesses.
- Exceptional writing, editing, and storytelling skills with the ability to create high-quality content and elevate the work of others.
- Strong hands-on SEO experience, including keyword strategy, search intent analysis, internal linking, content optimization, and content performance improvement.
- Experience with AI search optimization (AEO/GEO), EEAT strategies, and emerging AI-driven discovery channels.
- Strong conversion optimization mindset with experience improving landing pages, content journeys, and acquisition funnels.
- Lifecycle marketing and email experience, including newsletter ownership, lead generation campaigns, and nurture workflows.
- Experience managing writers, contractors, or editorial teams and maintaining scalable content operations.
- Advanced familiarity with AI/LLM tools and the ability to integrate them into daily marketing workflows.
- Experience working with CMS platforms such as WordPress; familiarity with modern web stacks is a plus.
- Knowledge of analytics and marketing tools such as GA4, Google Search Console, Ahrefs, SEMrush, and CRO platforms.
- Highly self-directed with strong judgment, ownership, and the ability to execute independently in a fast-paced environment.
- Strong quality standards with a passion for improving content, design, and user experiences.
- Ability to work consistently with North American time zone overlap.
Benefits:
- Competitive salary range of approximately $125,000–$130,000 per year.
- Remote work flexibility with a trust-based working environment.
- Competitive compensation package with stock options.
- Flexible schedule designed to support personal and professional priorities.
- Unlimited paid time off, paid holidays, and paid sick days.
- Paid maternal and parental leave.
- Retirement savings plan with employer matching contributions.
- Medical, dental, vision, and life insurance coverage with employer contributions.
- Health savings account options.
- Home office equipment allowance and monthly education/internet stipends.
- Wellness stipend to support fitness, health, and personal wellbeing.
- Choice of Apple computer or PC equipment.
- Opportunity to work in an innovative AI-first environment with significant career growth potential.
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