Key Responsibilities

• Conduct an SEO audit of ICT’s website and identify issues affecting search rankings.


• Develop and implement a prioritized SEO improvement plan.


• Conduct keyword and competitor research for ICT’s key services and markets.


• Improve on-page SEO, including page titles, descriptions, headings, content, and internal linking.


• Identify and help resolve technical SEO issues related to indexing, site structure, performance, and search-engine accessibility.


• Recommend improvements or new website content to strengthen organic search performance.


• Improve local and geographic search visibility in priority Canadian and U.S. markets, including Houston, Texas.


• Monitor performance using Google Analytics, Google Search Console, and other SEO tools.


• Provide regular updates on results, priorities, and recommendations.


• Document ongoing SEO recommendations and best practices for continued use after the contract

Qualifications

• Previous professional experience in SEO, digital marketing, website optimization, or related field.


• Demonstrated experience improving website organic search performance.


• Strong understanding of technical and on-page SEO.


• Experience with Google Analytics and Google Search Console.


• Experience with keyword research, competitor analysis, and SEO auditing tools.


• Strong analytical and problem-solving skills.


• Ability to work independently and prioritize work based on business impact.


• Strong communication skills and ability to work with technical and non-technical stakeholders.


• Experience with B2B, construction, industrial, engineering, or manufacturing organizations is considered an asset.

What Success Looks Like

By the end of the six-month contract, ICT should have:

• Improved organic search visibility in priority markets.


• Resolved key technical and on-page SEO issues.


• Improved website content and keyword targeting.


• Clear reporting on SEO performance and progress.


• A documented strategy for maintaining and continuing SEO improvements.