Social Media Manager

Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.  We are headquartered in Toronto, Canada with team members based across North America. 

In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighborhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet. 

We are seeking a thoughtful and culturally aware Social Media Manager with a passion for storytelling and building brands. This role will be tasked with developing and implementing buzzworthy content strategies that drive mass awareness to support our growth. The ideal candidate is a problem solver, collaborative and always has a pulse on external news and media. 

Note: This is a hybrid opportunity. We are accepting applicants within Ontario, Canada.  

• Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.
• Join a dynamic and supportive work environment with a team of dedicated, high–performing professionals.
• Market-competitive compensation.
• In addition to your PTO, we offer company wide wellness days and personal days to support your wellbeing
• Volunteer days to give back to our community
• Comprehensive healthcare coverage and competitive 401k (US based roles only) and RRSP plans with company match.
• Great office culture (with lot's of adorable pets!) where your pet interrupting video calls or in-person meeting is a norm!
• Discounted food for your furry family friends!

• Lead organic social channels including strategy optimization, content development, publishing, testing and reporting
• Oversee social media content calendars considering business goal and objectives
• Leverage influencer content into the marketing calendar and collaborate with creators and editors for any UGC opportunities
• Work closely across the business such as the Impact, Innovation, and Sales teams to amplify the Open Farm mission
• Develop creative campaign concepts, in partnership with the Creative team Lead and add your lens from a cultural perspective while ensuring alignment with brand voice and execute social content strategies including Strategy
• Utilize data, insights and any algorithm changes to inform social creative, copy, and tap into trending moments
• Partner with the Community Manager on a daily basis to ensure optimal response times, high risk messages or videos are flagged and drive community insights into social media strategy

• You have 4-6 years of work experience in social media management for an established CPG brand
• Minimum 2 years of team management experience 
• Expert knowledge in TikTok, Instagram, Facebook, YouTube, Twitter, Reddit
• Experience using third party social media platforms such as Dash Hudson
• High attention to detail including proofreading skills, and the ability to adapt writing to suit our brand’s voice and tone
• You’ve used your video creation and editing skills to execute viral content pieces
•  Ability to work in a fast paced, entrepreneurial environment
• Proven ability to respond to cultural moments effectively and in a timely manner
• Managed social media accounts of 200k+ followers a plus
• Curious and driven to ask questions for deeper understanding  
• Love pets! Bonus points if you have a furry best friend. 

Our Values

We Raise the Bar | We Dream Big | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed| We Are One Team 

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.