Social Media Specialist

Meaningful work you’ll be part of 

As a Social Media Specialist at the Senior Associate level, you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:   

• Execute PwC’s social media strategy in close collaboration with other members of the Social Media and Communications team, the Marketing team and internal stakeholders 

• Support organic and paid campaigns by assisting marketing team with creating best-in-class content on social channels that aligns with the campaign’s marketing strategy and key messages and measuring campaign reception 

• Contribute to content creation by drafting, editing and adapting social‑first copy and visuals, ensuring all assets are optimized for each platform’s format, audience and best practices 

• Support governance of social media including guidance, best practices and training 

• Assist with the use of, and advise internal stakeholders on, social media to advance their reputation, business development and marketing goals 

• As a subject matter expert, you must maintain a deep knowledge of social media trends, platforms, tools, best practices, etc. 

• Monitor of social media channels and escalating questions, issues and risks 

• Support reporting and analytics by extracting social performance data, developing regular dashboards and insights, and translating metrics into actionable recommendations that inform strategy and improve campaign effectiveness 

• Advocate for the ethical use, and transparency of, social media engagement across PwC 

Experiences and skills you’ll use to solve 

• Experience in social media, and strategy development 

• Proven track record publishing to corporate channels across social media platforms such as LinkedIn, Instagram, Facebook, Tik Tok, YouTube etc. Proven track record in content management and a sound understanding of multi-channel marketing techniques (ideally within a B2B / professional / financial services or related sectors) 

• Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets 

• Familiar with social media management publishing platforms such as Hootsuite, Sprout Social or Sprinklr and monitoring tools 

• Proficiency in Microsoft Office, CMS, WordPress, Google Analytics and web marketing platforms 

• A commercial approach, understanding how social media activity translates to business outcomes 

• Passion for digital and a deep knowledge of the nuances of each social networks and other emerging communities and tools 

• Ability to prioritize effectively and handle multiple projects in a fast-paced setting 

• Demonstrated ability to make sound judgements during crisis support  

• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer  

This position ensures continuity and upholds our standards of excellence following the departure of a valued team member.  

The salary range for this position is $52,600 - $87,700. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements.  We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package. 

Why you’ll love PwC 

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc 

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.