Specialist, Donor Engagement

Summary

The Position

The Specialist plays a key role within the Recurring Products & Donor Engagement team, supporting the development and execution of multi-channel donor engagement and stewardship campaigns focused on existing supporters. Responsible for end-to-end campaign coordination, the Specialist works closely with internal teams and external partners to deliver high-quality campaigns that strengthen donor relationships, improve retention, and support revenue growth through effective marketing, communications, project management, and performance optimization.

What success looks like?

• Support manager in the execution of strategies that help increase lifetime value across various supporter segments.


• Develop and lead campaign briefings across varied cross-functional stakeholders for key annual campaigns. Manage the day-to-day project management of several key cross-product campaigns throughout the year.


• Collaborate with and manage internal stakeholders and external agency relationships to ensure a best-in-class donor experience.


• Help monitor, track and lead the performance analysis of in-market campaign progression against KPIs, identify trends, and make recommendations for campaign optimization.


• Coordinate, enhance and monitor donor experience and related processes.


• Manage budgets for campaigns and ensure expenses are tracked, monitored and reported to identify cost efficiencies where possible


• Support other members on the team, as well as limited support to a variety of cross-functional stakeholders as required during key campaign periods.

As our ideal candidate you will have:

• A passion for mission driven work and personal values aligned with those of Plan International Canada’s values. 


• Clarity in your career goals and interests, and the ability to articulate how we can support you in achieving them.


• Demonstrated experience working on direct mail and email marketing campaigns, with a foundational understanding of donor segmentation, and digital and print best practises to support revenue and donor retention targets.


• An adaptable work style; open to collaboration; ability to thrive in a fast-paced, evolving work culture.


• Experience coordinating multi-channel campaign deliverables across varied cross-functional teams for timey delivery of key campaigns.


• Experience analyzing marketing performance data and delivering actionable insights to optimize key campaign metrics and KPIs across multiple channels.


• Excellent organization and project management skills with a high level of attention to detail and accuracy.


• Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint)


• University or College graduate with a concentration in fundraising, marketing, or a related field; or equivalent combination of education and work experience in place of the above.


• Nice to have: experience with Salesforce and/or other CRM system[s]