Taproom Manager

Key Responsibilities:

Annual Planning & Sales Growth

• Aligning with the Director of Marketing to develop annual taproom sales plans and forecasts aligned with company objectives.


• Drive traffic, sales volume, and revenue growth through exceptional in-store experiences, programming, and merchandising.


• Identify and activate opportunities to exceed budget targets through community partnerships and local outreach.

Team Leadership & Development

• Lead, coach, and develop the Taproom Assistant Manager, Leads, Enthusiasts, and Dockside team members.


• Deliver training on product knowledge, service standards, and sales programs, ensuring a guest-centric culture and consistent execution.


• Support a fun, motivated, and performance-driven environment that celebrates results and fosters continuous improvement.

Community Engagement

• Build strong relationships with community organizations, sports teams, and local businesses to position the Taproom as a Muskoka hub.


• Develop partnerships and promotional opportunities that strengthen local awareness and drive repeat visits.

Retail Operations & Merchandising

• Oversee retail inventory, purchasing, pricing, and merchandising to optimize profitability.


• Manage product launches, promotions, and Dockside Draft programs, analyzing performance and adjusting as needed.


• Maintain a clean, inviting, and on-brand environment that enhances the guest experience.

Digital & Marketing Collaboration

• Work with the Brand Manager and Digital Marketing Specialist to ensure Taproom and Retail offers are accurately represented online, including products, menus, events, and promotions.


• Partner with Marketing to plan and execute brewery events, tastings, and launches, ensuring alignment with broader brand campaigns.


• Contribute to social media and e-news content promoting Taproom experiences and events.

Fiscal & Administrative Management

• Manage fiscal budgets, staffing, and resource planning.


• Prepare and present monthly sales and performance reports, highlighting key successes, opportunities, and corrective actions.


• Ensure accurate sales reporting through TouchBistro, including pricing, inventory levels, and product updates.

Customer Experience & Quality Standards

• Oversee Taproom presentation, ensuring a high-quality guest experience from cleanliness to service delivery.


• Lead resolution of guest concerns and feedback, ensuring timely and thoughtful follow-through.


• Provide hands-on support as needed, including tours, events, and on-floor service.

Other Responsibilities

• Collaborate with the Sr. Director of Retail to align in-market promotions with Taproom execution.


• Perform additional duties as required to support the success of the Taproom and Retail program.

QUALIFICATIONS:

• Successful completion of a post-secondary education in Business, Hospitality or Retail Management or equivalent experience


• 3-5 years of retail management experience (in the beverage industry is an asset)


• Proven to be passionate about customer service, community and the beer industry


• An Intrapreneur: We are looking for a team member that will own the taproom, eager to drive results and uses the internal and external resources to learn and build on successes


• Solid Team Leader: Experience in developing a team, provide guidance and opportunities to enrich their contribution and celebrate the wins. An open and honest leader who is ready to lead by example


• Having fun: Energetic, motivated, enthusiastic and diligent. We are not just selling great beer, we are also having fun.


• Relationship Builder: Dedicated and focused on exceeding the expectations of our customers and consumers. Engage the taproom experience, and develop a strong connection with each contact point and our passion for our brands