Web Experience Manager

The Web Experience Manager will be responsible for owning the strategy, execution, and optimization of the website experience while ensuring it supports business growth, user needs, and brand objectives.

• Own the website experience end-to-end, ensuring all pages, features, forms, and interactions deliver a high-quality, intuitive, and engaging user experience.


• Lead web projects from initial concept through launch, including requirements gathering, wireframing, design collaboration, development coordination, approvals, publishing, and post-launch optimization.


• Create and improve digital experiences such as campaign landing pages, product pages, customer stories, partner experiences, resource hubs, and interactive tools.


• Manage and evolve the CMS environment by developing scalable content models, reusable components, publishing workflows, and governance practices.


• Build and maintain a modular web design system and component library to improve consistency, efficiency, and scalability.


• Partner with marketing, product, creative, and operations teams to align website initiatives with business goals and customer journeys.


• Monitor and improve website performance, accessibility, Core Web Vitals, SEO, AEO, analytics tracking, browser compatibility, and overall user experience.


• Collaborate with marketing operations teams to ensure accurate forms, analytics, tracking, attribution, and conversion measurement.


• Use AI-powered development tools and emerging technologies to accelerate web production, automate workflows, and improve delivery quality.


• Drive continuous website optimization through analytics, experimentation, heatmaps, user behaviour insights, and conversion-focused improvements.


• Champion technical excellence and proactively identify opportunities to improve website reliability, speed, discoverability, and scalability.

Requirements:

The ideal candidate is a strategic and hands-on digital professional with strong web experience, design skills, technical knowledge, and a passion for creating high-performing digital experiences.

• 5+ years of experience managing websites or digital experiences, preferably within a B2B SaaS environment.


• Experience managing modern CMS platforms, with experience using Sanity CMS considered an asset.


• Strong understanding of UX principles, responsive design, accessibility standards (WCAG), information architecture, and conversion-focused experiences.


• Strong visual design skills with excellent attention to layout, typography, hierarchy, and interaction design.


• Experience creating web mockups and prototypes using tools such as Figma and collaborating with creative teams.


• Experience building responsive websites using modern front-end technologies including HTML, CSS, JavaScript, React, Next.js, or similar frameworks.


• Understanding of modern CMS architecture, website development workflows, and digital experience platforms.


• Experience using AI-assisted development tools such as Claude Code, Codex, Cursor, or similar technologies to improve productivity.


• Knowledge of SEO, Answer Engine Optimization (AEO), website architecture, structured data, semantic markup, and technical web best practices.


• Experience using analytics platforms, experimentation tools, heatmaps, and user behaviour insights to optimize performance.


• Strong project management and stakeholder management skills, with the ability to lead initiatives from strategy through execution.


• Builder mindset with strong ownership, curiosity, and ability to thrive in an evolving environment.


• Interest in emerging AI technologies and their application to digital experiences and workflow automation.


• Ability to work effectively in a remote-first, collaborative environment.

Benefits:

• Competitive salary range of approximately $85,000 to $100,000 CAD.


• Remote-first work model with flexibility and access to hub locations across Canada.


• Employee Stock Ownership Plan (ESOP) allowing employees to share in company success.


• RRSP matching program to support long-term financial goals.


• Employer-paid benefits package supporting health and wellbeing.


• Parental leave programs supporting growing families.


• Annual professional development budget to invest in skills and career growth.


• Access to mentorship programs with experienced leaders and industry professionals.


• Modern hardware and equipment provided to support effective remote work.


• Monthly stipend to help create a productive home or hybrid workspace.


• Opportunity to work on impactful digital experiences within an innovative technology environment.