XM Account Team Lead

ROLE: XM ACCOUNT TEAM LEAD
TEAM: ACCOUNTS
LOCATION: ALBERTA

COMPANY OVERVIEW
Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW
We are hiring an experienced in-field regional field manager to support a leading Canadian coffee brand and serve as an XM Account Team Lead. This role is focused exclusively on field execution, leadership and commercial vehicle operations.

You will lead mobile activations, manage drivers and brand ambassadors on site, and oversee the safe operation of commercial assets across your region. This is a hands on leadership position for someone confident operating large vehicles, managing technical equipment, and representing the brand in live environments.

You will operate with a high level of independence while maintaining structured communication and reporting to the Senior Manager.

CORE RESPONSIBILITIES

Field Leadership & Execution

• Lead the full execution of mobile and tent based activations from setup to teardown


• Supervise brand ambassadors, and on site team leads


• Act as the primary escalation point for operational or personnel issues in the field


• Ensure all activations meet brand, safety, and quality standards

Fleet & Commercial Vehicle Operations

• Confidently operate 18 to 35 ft commercial box trucks or similar large vehicles and portable generators


• Safely maneuver vehicles and trailers in urban, event, and high traffic environments


• Conduct vehicle inspections and maintain logbooks in compliance with provincial regulations


• Travel regionally and support multi location programs as required


• Maintain basic mechanical awareness and troubleshoot minor vehicle issues when needed


• Follow all safety procedures when working with fuel, power, and mobile equipment systems

Asset & Inventory Oversight

• Ensure mobile assets are clean, stocked, and event ready


• Support inventory tracking across vehicles and storage locations


• Coordinate asset movement and basic maintenance requirements

Reporting & Communication

• Deliver daily field and post event reports


• Track performance metrics including attendance, sampling, and team execution


• Maintain proactive communication with internal leadership regarding program updates

EXPERIENCE & SKILLS

Leadership and Field Management

• Previous experience leading or supervising teams, ideally within experiential, events, or field marketing


• Proven ability to train, coach, and manage brand ambassadors in fast paced environments

Operations and Logistics

• Strong experience managing event operations, mobile assets, or large scale field programs


• Comfortable with physical work including lifting, loading, and extended standing


• Highly organized, with the ability to manage schedules, staffing needs, and regional coverage


• Comfortable working independently and owning responsibilities end to end

Communication and Relationship Building

• Excellent verbal and written communication skills


• Confident acting as the main point of contact for vendors, infield staff and internal management


• Strong relationship builder with a collaborative and solutions focused mindset

Driving, Reporting, and Compliance

• Valid full G driver’s license


• Experience driving commercial vehicle


• Willingness to complete daily travel and driving logs


• Ability to provide a clean driver’s abstract if selected

Adaptability and Availability

• Flexible and available for extensive regional travel


• Available ASAP through the end of December 2026


• Comfortable working remotely from the field

WHAT WE STAND FOR

• Salt of the Earth: We lead with humility, honesty, and heart—always.


• Do What’s Right: No shortcuts. We choose integrity over ease, every time.


• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.


• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.


• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $50-55K. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT total rewards program.