AI & MarTech Lead

We are looking for an AI & MarTech Lead to join our growing Digital Sales team at Flügger!

At Flügger Group A/S, you will join the Digital Sales team, where we thrive in the intersection between strategy, technology and sales. You will play a pivotal role in how AI visibility defines sales strategy.

The way people find and choose paint is changing. Search is moving into AI engines, and agentic commerce is coming fast. Whoever gets found in that new landscape wins the customer long before they reach a shelf or a shop. That makes our product data one of our most valuable commercial assets, and this role is where we turn it into an advantage.

This is a role with real reach. You own the MarTech and CRM landscape, performance marketing and our AI discoverability, and you stay hands-on in the data layer yourself. You’ll build one data foundation that serves both our product feeds and AI: pay once, benefit twice. The work you do shapes what our commercial strategy can realistically aim for over the next few years.

You will report to Head of Digital Sales & Standards and take people responsibility for two specialists within Performance Marketing and CRM.

Your tasks and responsibilities

Leadership and team development

• You lead and develop the MarTech & CRM team, giving both specialists direction, sparring and technical support


• You set the frame for the team’s tools and budget

Data and technical foundation

• You own the technical data and make large volumes of data LLM-ready


• You optimise our product feeds technically and keep the data complete and correct


• You keep our CRM (HubSpot) and integration landscape healthy


• You scale our colour-as-a-product feed from a proven few hundred toward 5000+ by automating SKU, barcode and feed generation rather than doing it manually
  
  

AI discoverability and strategy

• You own our AI discoverability and structure our data, so we’re found by AI engines today and ready for agentic commerce tomorrow


• You build one data foundation that powers all channels and AI


• You follow developments within GEO, AI search and agentic commerce, and translate them into concrete initiatives


• You make sure MarTech and performance marketing pull in the same direction as the commercial strategy

Collaboration across the business

• You take part in MarTech, CRM and data forums across Commercial


• You work closely with Platform & Experience, Analytics and Online Products

How we measure success

• Share of products online and correct in product feeds, scaling toward 5.000+ colours


• Performance marketing efficiency measured on ROAS and qualified leads


• Our presence and findability in AI search over time

Who are you?

You are technically strong and comfortable with your hands in the data, while also able to set direction for others. You understand that MarTech only creates value when tools and data genuinely support commercial goals, and you can bridge the commercial and technical sides of the business.

We imagine that you:

• Have solid MarTech and CRM experience and can take ownership of an integration landscape, ideally including HubSpot


• Understand data flows in depth and can make data LLM-ready yourself


• Have experience with product feeds and feed optimisation at scale


• Know the performance marketing discipline well enough to lead and challenge a specialist in it


• Are forward-looking on AI-discoverability, GEO and agentic commerce


• Have leadership experience, or are ready to take that step without letting go of the craft


• Communicate comfortably in English; Danish is an advantage but not a requirement.

Why join our team?

• Ownership from day one. AI discoverability is a domain we’re building, not one you inherit fully formed. You set the direction, and you have the mandate and budget to act on it.


• Visible impact. Digital Sales sits close to commercial decisions. What you build in the data shows directly in how we’re found, how we sell, and where the strategy goes next.


• Hand-on leadership. You won’t be managed away from the work. This is a role where technical depth is an asset, not something you leave behind when you get a team.


• A team that works across the boundary. We sit between strategy, technology and sales, and we work closely with Platform & Experience, Analytics and Online Products rather than in silo.


• A brand with real substance behind it. Flügger has been making colour for generations, and we’re now bringing that into an AI-driven commercial reality. That’s a rare combination of heritage and greenfield work.
  
  
  

Does this sound like you?

Send your application no later than 26th of October. We hold interviews on an ongoing basis, so don’t wait too long to apply.

If you have questions about the role, you are welcome to contact Head of Digital Sales & Standards, Jens Havreballe on +45 20 87 03 36.