Brand Executive Oral Nicotine

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Role purpose is to drive growth of Modern Oral (Velo) across Western Europe by defining key portfolio opportunities and by driving development of global innovation pipeline.

Your key responsibilities will include

• Support portfolio and innovation insights agenda transforming learnings into WEA into portfolio and innovation strategy articulation.


• Drive & consolidate strategic consumer insights and foresights in category and cross categories to propose key strategic portfolio initiatives for growth of Velo in Western Europe (Sweden, UK, Spain and other GEOX markets)


• Consolidate Velo and competitive performance learnings ensuring core portfolio competitiveness across all markets.   


• Work actively with area Oral teams to ensure the portfolio and innovation needs of WEA markets are clearly articulated, prioritised and acted upon for Sweden as lead market, Nordics R4R markets and new European markets.


• Support ensuring delivery of all key portfolio and innovation projects working closely with consumer insights for opportunity and mix validation.


• Drive articulation of key consumer USPs and innovation claims influencing campaign messaging priorities.


• Support Velo business plans across all WEA markets working closely with finance, RGM, trade and activation teams.   
  
  

What are we looking for?

• End-to-end project management in cross-functional, matrix organizations


• Strong brand strategy development and articulation


• Experience deploying new project initiatives (CAP 1–3)


• Management of new product categories


• Ability to engage senior stakeholders with clear strategic communication


• Proven track record in managing high-priority projects


• MBA or relevant degree with extensive marketing/business development experience, plus brand and consumer insights training


• Additional strengths in consumer insights/foresights, product innovation cycles, and campaign development

WHY JOIN BAT?

We strive to contribute to our journey towards a Better Tomorrow™ as set out in our Omni report available on our global website.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.