Category Analytics & Insights Manager

Are you motivated by data-driven strategic development – and motivated by a fast-paced environment with a strong direct impact on how Red Bull develops in Denmark – then this is for you!  

Do you thrive where data meets business, uncovering patterns and insights? If so, you might be exactly who we’re looking for.

As a Category Analytics & Insights Manager in our Off Premise department, driving impact with the category team and the sales teams is the core at what you do. You will combine analytical thinking and commercial understanding to develop category strategies and enable smarter decision-making across our Retail and Impulse customers.

Ready to unlock your potential at Red Bull—and turn data into action, action into impact, and impact into results?

You will be reporting to the Head of Trade Marketing & Category Management but also have a lot of direct interaction with the Commercial Director and the rest of the leadership team.

Category strategy & development

• Develop and execute category plans for Retail & Impulse customers, aligned with business objectives, shopper needs, and positioning Red Bull as category leader.

Insights & analytics

• Translate market trends, sales performance, and shopper insights into actionable recommendations on products, pricing, and promotions for KAM and Field Sales.
• Own key reporting deliverables (Category Updates, Distribution Reviews, Customer Scorecards).
• Lead pricing strategy and evaluate promotions to ensure premium affordability.

Space & execution excellence

• Track category performance and recommend planogram and space optimizations to drive visibility and growth.
• Use Perfect Store data to generate actions that improve distribution, chilled availability, and in-store execution in alignment with marketing.

Customer engagement

• Deliver impactful category presentations and lead customer activations and joint projects with key retail partners.

WHAT DO WE OFFER YOU?

Red Bull is more than just an energy drink. With us, there are no limits to how big you can think. We dare to push boundaries every single day – with the same mindset Red Bull athletes use to become the best at what they do.

And we have fun while doing it. We're highly professional, but we don’t take ourselves too seriously. We connect with each other, we enjoy what we do, and we’re more than just colleagues – even when the pace is high.

Things move fast at Red Bull. We’re one of the fastest-growing FMCG companies – both globally and locally. Here in Denmark, our goal is to accelerate that growth even further in the coming years. And that’s where you come in!

• You’ll become part of Denmark’s best workplace – a high-energy environment with a young, ambitious, and talented team where no two days are alike. Our office is located at Kultorvet, right in the heart of Copenhagen.
• The role comes with a competitive salary, bonus, and strong benefits such as health insurance, paid training, and pension – plus as many Red Bull events and social activities as you want to join!
• Red Bull gives you the opportunity to spread your wings and grow to your full potential.

• Strong expertise in working with market data (e.g. Nielsen) and advanced Excel; experience with Power BI or similar BI tools is a strong advantage
• A genuine passion for data, analytics, and uncovering insights – you enjoy working with data and see it as a key driver of business decisions
• Strong analytical mindset with the ability to turn complex data into simple, actionable recommendations
• Commercial acumen combined with strategic thinking
• Proven ability to translate insights into tangible actions and results
• Excellent storytelling and presentation skills – you make data engaging and persuasive
• Strong project management and stakeholder collaboration skills
• Education: Relevant higher education
• Language: Fluent in English (written and spoken)

Application deadline: As soon as possible – we will hire when we find the right match.

This job description is designed to give you a clear and concise overview of the most important aspects of the position. While it does not contain an exhaustive list of all duties and responsibilities, it will give you a solid understanding of what the role entails and what is expected of you. Our goal is to ensure that you have all the necessary information to make an informed decision if you choose to apply for the position. At Red Bull, we treat all applications with great seriousness and respect. We are dedicated to ensuring a transparent and professional recruitment process that complies with applicable legislation and protects your rights and personal integrity.