Job Description

Orchestrate Branded Channels marketing with the objective of delivering sales target and forging enduring relationships with our Branded Channel partners.

Act as a key strategic partner for LEGO Retail, echoing its voice within Global Branded Channels marketing strategy, while ensuring consistency and reducing duplication!

This position is based in Denmark, either in Billund or Copenhagen. Please note that relocation assistance is not available.

Core Responsibilities

Be the dedicated M&C Central Marketing responsible for Branded Channels and partner for LEGO Retail:

• Partner with LEGO Retail to drive One BC Voice in global shopper efforts​
• Establish and implement legal compliance and brand consistency across all B2B branded channels​
• Define and manage B2B Branded Channels activation calendar to ensure consistency across all channels and alignment with global and LR priorities​
• Develop differentiated branded channel frameworks in partnership with Retail CoE and GCD teams​
• Deliver BC frameworks to campaigns briefs and asset requirements principles across Branded Channels
• Translate retail performance and shopper behaviour data into insight-led recommendations for future branded channel marketing approach​
• Advocating for and articulating the value of Branded Channel initiatives within LEGO Retail business planning and strategy frameworks

Build strong collaboration with Global Commercial Development to identify key challenges and opportunities for Branded Channels. As a member of the Trade & Shopper leadership team, support the establishment of the broader team's strategic priorities and provide leadership to all team members.

Monitor and report on the efficiency of Branded Channel marketing activities, using key performance indicators to evaluate success and identify areas for improvement. Stay updated with industry trends, best practices, and new technologies, using this knowledge to drive innovation and enhance marketing strategies.

Lead a team of three by setting clear goals and KPIs, supporting development, and maintaining a culture of motivation and inclusivity that fosters collaboration, transformation, and innovation.

Play your part in our team succeeding

The role is part of a newly established Trade & Shopper Marketing (TSM) team within Central M&C Marketing. TSM is dedicated to enhancing retail performance and delivering exceptional shopper experiences. The team will offer innovative tools, toolkits, and strategic guidelines to empower our Branded Channels to execute effectively and successfully.

The Branded Channels Director is responsible for ensuring consistent and compliant marketing across branded channels with tailored retail activations and visual merchandising. This role involves shaping the future of shopper and retail experiences, as well as collaborating closely with Local Branded Channels representatives, GMs, BU Regional Commercial Development, and Marketing to ensure strategic alignment and execution of shopper marketing initiatives across touchpoints.

Reporting to the VP of Trade and Shopper Marketing, you will join a team of focused individuals whose mission is to provide outstanding shopper experiences and achieve commercial success.

Do you have what it takes?

The ideal candidate holds a Bachelor's degree in Marketing, International Business, or a related field, or has equivalent experience, with advanced degrees or certifications as a plus. They possess extensive retail marketing experience, a proven ability to influence global strategic decisions, and expertise in business review processes and executive-level reporting.

Moreover, the successful candidate will demonstrate:

• Expert in aligning global marketing initiatives with regional strategies to achieve targeted goals.
• Skilled in cultivating and maintaining positive relationships across cross-functional and international teams, engaging diverse partners effectively.
• Exceptional communicator and presenter, adept at engaging senior leadership and collaborating with cross-functional teams.
• Highly proactive and analytical, with expertise in market research, data interpretation, and strategic project planning; adept at balancing analytical and creative thinking.
• Proven leader with the ability to inspire and develop team talents.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.