Global Programmatic Media Associate, LEGO Retail

Job Description

Are you interested in joining the LEGO Group’s Global Media Activation team to help develop the LEGO Group’s marketing direction?

Join the LEGO Group as a Programmatic Media Associate and help deliver impactful digital media campaigns. These campaigns engage millions of fans and customers for our D2C business division. This role combines critical thinking, cross-functional partnerships, and platform expertise to help build our media approach in a fast evolving digital landscape.

As a programmatic practitioner in our D2C business division, you’ll learn how to support with the implementation of campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!

****Please apply with an English CV****

****No relocation support offered****

Core Responsibilities

Media Strategy & Vision -Help drive and accomplish the LEGO Group’s key initiatives and media strategy. Align these with brand, marketing, and business goals across channels and teams. This includes fostering a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.

Executional & Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return the for the LEGO Group .

Stakeholder & Executive Influence - Serve as a subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal stakeholders, and external partners to drive alignment and advocacy.

Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Do you have what it takes?

• Experience of working within programmatic media or another digital media specialism within either a large agency or in-housed advertiser team.
•  Knowledge of the global media landscape, ad tech ecosystem, and the evolving privacy/regulatory environment.
• A proven track record of campaign deployment or experience with executing complex tasks with supervision
• Experience of key programmatic tools like The Trade Desk, Amazon DSP, and DV360.
• A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically.
• A dedication to passionate, ethical marketing in line with the LEGO Group’s values and mission
• English language both written and spoken at a professional proficiency level is important.
• Ability to work 3 days from our office in Copenhagen (2 days working from home)

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.