Global Programmatic Media Manager, LEGO Retail

Job Description

Join the LEGO Group as a Programmatic Media Manager, and take the lead in delivering data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of fans and customers. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help build our media approach in a fast-evolving digital landscape.

In your role you’ll contribute to campaign strategy and lead on execution for our D2C business unit. You will foster strong internal and external partnerships and ensure our media investments meet brand and commercial goals.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!

****Please apply with an English CV****

****No relocation support offered****

Core Responsibilities

Media Strategy & Vision -Drive and execute the LEGO Group’s selection of key initiatives and its programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and teams. This involves promoting a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.

Investment Stewardship & Governance - Establish and ensure that global standards are followed and met in your team, delivering the strongest return for the LEGO Group

Team Leadership & Capability Building - Build, lead, and inspire a high-performing programmatic team, while mentoring local teams on standards, innovation, and executional excellence. This includes encouraging a culture of teamwork, experimentation, and continuous learning.

Stakeholder & Executive Influence - Serve as the market group subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.

Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g. AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Do you have what it takes?

• Demonstrated experience in digital and programmatic media, in a leadership capacity at a top tier brand, tech company or agency.
• Proven success in media transformation, digital innovation, or data-driven marketing at scale.
• Deep knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment, along with a proven track record of campaign deployment.
• Deep knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360.
• Strong executive presence, with the ability to influence key collaborators and encourage cross-functional teams.
• A passion for building inclusive teams, developing talent, and encouraging a high-performance culture.
• A dedication to passionate, ethical marketing in line with the LEGO Group’s values and mission.
• Highly organised with a focus on precision, process, and operational efficiency.
• Comfortable working across multiple markets, regions, time zones, and cultural contexts.
• English language both written and spoken at a professional proficiency level is important.
• Ability to work 3 days from our office in Copenhagen (2 days working from home)

#LI-ME1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.