Head of Portfolio Marketing

Head of Portfolio Marketing 

Continence Care Marketing – Products, Marketing & Development (PMD) 

Drive global portfolio impact across products and services 

Would you like to head up the team that shape the CC portfolio go-to-market approach and drive the implementation of portfolio initiatives within Continence Care?  

Are you a strong commercial marketer with a strategic mindset and the ability to lead through others? Do you want to shape how we take our portfolio and solutions to the market globally – ensuring strong brand performance, clear communication, and effective commercial execution? 

We are looking for a Head of Portfolio Marketing to lead our portfolio marketing team within Continence Care and drive an integrated, end‑to‑end approach to portfolio positioning, communication, and execution. So, if you are  passionate about collaboration across teams, functions and markets this position as Head of Portfolio Marketing in the Continence Care Marketing team in the second largest business area in Coloplast might be the right opportunity for you.  

About the role 

In this key role, you will lead the Portfolio Marketing team and drive a coherent commercial approach across our portfolio, including Luja™ and SpeediCath®. 

You will translate portfolio priorities into clear selling direction, ensuring that communication and execution are aligned with overall business strategy, growth ambitions, and market needs. You will play a pivotal role in developing a global portfolio and solution selling framework, global campaigns, frontline training tools to strengthening our brands, our commercial execution and enabling markets to succeed. 

“In this position you will play an essential role in ensuring the success of our entire Continence Care portfolio and drive momentum across the Continence business. You will work closely with HQ functions, markets and lead a team of dedicated and passionate people. We have an ambitious growth agenda we need to deliver on, and we do that as a team with passion, excitement and fun on the way”, says Rikke Toft, Senior Director, Continence Care Marketing. 

The position is part of the Continence Care Marketing leadership team and requires close collaboration across functions and geographies.  

Key responsibilities 

• Lead and develop the Portfolio Marketing team 


• Drive an end‑to‑end portfolio approach across products and services—including communication to both HCPs and users, solution selling, and commercial execution 


• Translate strategic priorities into clear and actionable go‑to‑market direction 


• Develop HCP and consumer communication strategies based on strong market insights 


• Plan and execute global marketing campaigns with focus on impact and ROI 


• Build and drive a cross‑channel strategy in collaboration with internal stakeholders 


• Ensure alignment with markets and strengthen stakeholder collaboration globally 


• Drive brand building initiatives to increase awareness, preference, and loyalty 


• Facilitate best practice sharing across markets and HQ 


• Ensure strong internal communication and alignment on marketing initiatives  

Who you are 

You bring a strong combination of commercial acumen, strategic thinking, and the ability to lead through influence in a global organisation. 

Your background 

• Master’s degree in Marketing, Economics, or similar 


• 5–10+ years’ experience within marketing, consulting, or a related commercial role 


• Proven track record in leading complex, global projects 


• Experience in healthcare and/or sales is an advantage 


• Experience working in international environments is a requirement 

Your capabilities 

• Strong leadership skills with ability to deliver results through others 


• Strategic mindset combined with strong analytical capabilities 


• Solid understanding of marketing and sales dynamics 


• Excellent stakeholder management and influencing skills 


• Strong business acumen and understanding of market needs 


• Ability to navigate complexity and drive cross-functional collaboration  

Your personality 

• Collaborative and ambitious team player 


• Clear communicator with persuasive skills 


• Positive, proactive, and able to drive change 


• Open-minded with a holistic perspective  

Why join us? 

At Coloplast we develop and market products and solutions for people living with intimate health care needs. We support both users and health care professionals and we are driven by our strong purpose of making life easier for people with intimate healthcare needs.  

The role as Head of Portfolio Marketing is a high-impact global role shaping portfolio communication and execution 

Opportunity to work at the intersection of marketing, sales, and commercial strategy 

Influence across markets and senior stakeholders 

A collaborative and ambitious environment focused on growth and innovation 

Interested? 

If you want to play a key role in strengthening our global portfolio marketing and driving business impact, we would be excited for your application. Please reach out to Rikke Toft [email protected] if you have questions to the position 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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