Off Trade Field Sales Mgr/KAM

Field Sales & Key Account Manager, Off Trade – Pernod Ricard Denmark

Are you passionate about commercial leadership, customer development, and driving growth through strong partnerships? This is an exciting opportunity to take on a combined leadership and key account role within Pernod Ricard Denmark, working with some of the world’s most iconic wine and spirits brands.
 

About the Role

As Field Sales & Key Account Manager, Off Trade, you will have a dual responsibility:

• Lead, coach, and develop the Off Trade Field Sales team, ensuring targets are met and in-store execution is best in class.

• Manage selected key accounts, including customer relationships, negotiations, business planning, and commercial performance.

You will act as the link between customers, the Field Sales team, and internal stakeholders to ensure successful execution of brand and commercial strategies across the retail landscape.

You will translate commercial insights and data into clear priorities and actionable plans, continuously identifying opportunities to drive growth and improve performance.
 

Key Responsibilities

• Lead, coach, train, and develop the Field Sales team.

• Ensure defined sales targets are achieved and in-store execution is flawless.

• Own customer relationships and drive commercial negotiations with key accounts.

• Deliver annual plans, budgets, sales targets, and P&L objectives.

• Plan and manage commercial in-store activities and promotions, taking corrective actions when needed.

• Ensure execution of commercial plans according to RPVA guidelines per outlet type, image level, and brand.

• Work closely with Trade Marketing, Marketing, Supply Chain, Finance, and Customer Service to ensure strong alignment and execution.

• Monitor performance, KPIs, and sales expenses within allocated budgets.

• Identify growth opportunities and continuously challenge existing ways of working.

• Develop team members and support talent identification and retention.
   

Your Profile

You have experience within sales, field sales management, key account management, or a similar commercial role, preferably within FMCG or retail.
 

Ideally, you bring:

• Experience leading, coaching, or developing teams.

• Strong customer focus and relationship-building skills.

• Experience with negotiations and commercial planning.

• Strong analytical skills and ability to translate data into actions.

• Good understanding of trade marketing and retail execution.

• A proactive mindset with the ability to drive results and improvements.

You are structured, collaborative, commercially driven, and motivated by developing both business and people.

 

If you are interested in this opportunity, please apply via the link below:
Field Sales Manager og KAM til Pernod Ricard - Hudson Nordic Denmark
 

Pernod Ricard Nordic is partnering with Hudson Nordic for this recruitment process. If you have any questions regarding the position or the recruitment process, please contact Researcher Laurits Hallengreen at [email protected] or Partner Søren Bentsen at [email protected].

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