Paid Social Associate - LEGO Retail

Job Description

We are thrilled to be hiring for a Paid Social Associate to join our new Global Media Activation Team and help us build the future of digital advertising. You will support us in delivering data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of fans within your designated market area.

Ready to build the next era of digital advertising for the LEGO Group in the Americas? The Global Media Activation Team needs an experienced media expert to drive paid social media strategy and activation. If you're a skilled professional with expertise in social media advertising and a passion for crafting world-class campaigns, this is your opportunity.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!

****Please apply with an English CV****

****No relocation support offered****

Core Responsibilities

Assist in driving and achieving the LEGO Group’s key initiatives through Paid Social. Align efforts with brand, marketing, and business goals across channels and teams. Including fostering a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.

Stakeholder & Executive Influence - Serve as Lego Retail’s subject matter expert for paid social, engaging with leadership. Brand Managers, key collaborators, and external partners to drive alignment and advocacy.

Investment Stewardship & Governance - ensure global standard are followed and met, delivering the strongest return the for the LEGO Groups

Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Do you have what it takes?

• Experience with running paid social performance campaigns across major platforms, including Youtube, Meta, and TikTok.
• Hands on keyboard experience in digital and Paid social Media.
• Knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. With a proven record of campaign deployment.
• Experience across key tools like Meta business Manager, TikTok Ads Manager, Pinterest Ads, and Google Ads/DV360.
• Strong communicator with the ability to influence key collaborators and encourage cross-functional teams.
• A dedication to hardworking, ethical marketing in line with the LEGO Group’s values and mission.
• English language both written and spoken at a professional proficiency level is important.
• Ability to work 3 days from our office in Copenhagen (2 days working from home)

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.