Senior Brand Manager Marabou

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our mission to Lead the Future of Snacking. Make your mark on some of Scandinavia's most iconic chocolate brands.

The Opportunity

We're looking for a Senior Brand Manager to take ownership of our Chocolate portfolio in Denmark — including beloved brands like Marabou, Twist, and Daim.

Based in Denmark and reporting to the Marketing Lead, you'll be at the heart of our growth agenda: shaping strategy, driving innovation, and delivering integrated campaigns that connect with consumers and excite our commercial teams.

This is a role for someone who thrives on autonomy, loves building brands, and wants to make a tangible impact on business results.

What You'll Do

Strategic Planning & Growth

• Lead situational analysis, strategy development, and annual growth planning for the chocolate portfolio
• Build financial bridges and align growth targets with the sales organization
• Develop compelling trade sell-in stories that energize the sales team
• Present and align plans with key stakeholders across the business

Integrated Marketing Campaigns

• Own the full marketing mix — developing integrated 360° campaigns from brief to execution
• Lead cross-agency teams (advertising, media, digital, PR, experiential)
• Develop connection plans rooted in strong consumer insight
• Manage and optimize A&C investment to deliver outstanding ROI

Innovation & NPD Launches

• Develop launch campaigns covering both marketing and trade activation
• Set launch KPIs and track in-market performance

Business Performance & Planning

• Track business and market performance; recommend timely course corrections
• Provide updates for monthly business forums and leadership meetings
• Lead annual target setting and marketing inputs to demand consensus processes

What You Bring

Must-haves:

• Degree in Business, Marketing, or Communications
• 6+ years of marketing and commercial experience in FMCG, with a proven track record in both ATL & BTL
• Strategic thinker with strong planning and execution skills
• Commercially well-rounded with solid business and financial acumen
• Fluent in both English and Danish (written and spoken)

Nice-to-haves:

• Experience in consumer research, data analysis, and insight interpretation
• Familiarity with Nielsen or similar market data tools
• Innovation management experience

What Will Make You Successful

• You've demonstrated accountability, a passion to win, and the ability to drive results in complex, fast-moving environments
• You get energy from switching gears, adapting to diverse stakeholders, and understanding what motivates them
• You thrive with autonomy — you can stand alone and make your mark
• You're curious, inclusive, and comfortable working across cultures
• You bring a can-do-will-do attitude and genuine passion for building brands

Why Mondelēz?

At Mondelēz International, you'll join a global snacking leader with a portfolio of brands people love. We offer a collaborative, high-energy environment where your ideas drive real business impact — and where your growth matters as much as the growth you deliver.

Ready to lead the future of chocolate in Denmark? Apply now.

Relocation Support Available?

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type