Senior Marketing Manager in Cross-Franchise Marketing

Job Description

Are you ready to drive innovation and creativity in packaging development for one of the world's most beloved brands? As a Senior Marketing Manager in our Cross-Franchise Marketing team, you'll play a pivotal role in bringing our iconic products to life both in-store and online.
 

Please note that no relocation assistance is offered for this position.

Core Responsibilities

• Drive and develop insights-based, global direction for packaging development across franchises from a marketing perspective to ensure world-class quality in the packaging design

• Drive and develop insights-based direction for the marketing engagement pages within building instructions, ensuring clear value driven through these pages

• Lead or participate as the global marketing representative in cross-franchise packaging and marketing page initiatives, e.g. in relation to sustainability, D&I, and customers

• Grow expertise of full team by leading internal expert groups on packaging development and on marketing engagement pages in building instructions

• Drive the cross-franchise insights agenda and research in your areas of expertise and recommend future initiatives to Senior Leadership

• Insist on insights-based and outside-in perspective as well as strong analysis of our performance on packaging development

• Drive, develop and optimize the packaging and marketing page development processes working closely with key partners in Our LEGO Agency, LEGO Building Experience and Portfolio Management

Play your part in our team succeeding

You will join the Cross-Franchise Marketing team based from our office in Billund. We are a dedicated team of 23 marketeers who work across various product lines. We ensure a streamlined approach and outstanding partnering with internal and external partners so that we deliver world class output in key marketing fields within business cases and core marketing asset deliverables. We have a strong team spirit and building expertise in the team is important for us and you will play a key role in this.

Do you have what it takes?

• Master’s degree or equivalent experience in Marketing, Communication etc.

• Proven marketing experience

• Demonstrated experience and strong interest in driving packaging expertise from a marketing perspective

• Experience or high interest in working cross-franchise and with process development

• Significant stakeholder management experience preferably from a global, cross functional organization

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.