Sr Manager Key Account - Growth Channel Core Europe

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The role of the Sr Manager Key Account for the Growth Channel of Core Europe will shape, lead and execute our Distributors Strategy for Core Europe for next 3-5 years.

The role will have full accountability for overseeing and delivering the Distributors Growth sales target each year for the region which is currently $75m but is expected to grow to $100m by 2031.

You will have primary responsibility for our biggest Distributor in EMEA, MAKI based in the Nordics as well as managing 2 direct reports and dotted line responsibility for a further 5 people within Core Europe.

The role will define a Core European Distributor platform that will allow Mattel to expand its retail network across multiple fascia and customers. This will involve working on an RFP Tender project across all Core Markets with the aim to reduce our current network and optimize profitability and scale. It collaborates with the Marketing team and is the main contact for the ORM team in driving Growth Channel needs, customer marketing programmes.

This role will also be part of the Channel's Senior leadership team with the purpose of developing the sales organization and nurturing a challenging spirit culture and to ensure barriers to execution are reduced across the region. In addition this role will take ownership of being the Commercial lead for our Copenhagen office, ensuring Mattel values are implemented and local teams are supported above and beyond their existing line management.

What Your Impact Will Be: 

• Define & Implement Mattel Growth Channel strategy, focusing on the Distributor Channel plan for Core Europe.
• Build, agree and implement strong JBP’s with our customers in each Core Market in line with MSAP priorities.
•  Review Customers / Accounts strategy (including cross country alignment for international accounts).
• Understand shopper trends, category analysis, retail / customer’s dynamics by collaborating with Business Intelligence.

Financial performance :

• Own and deliver yearly, quarterly and monthly targets shipping and POS.
• Monitor Key Accounts P&L against targets including annual / quarterly budgeting (promotions, trade investment etc.).
•  Support the creation of forecasts and interface with other departments to share outputs.
• Monitor and evaluate Key Accounts business performance incl. Effectiveness of trade spend and activities.

Sales Planning & Supply Chain :

• Ownership of the forecast and demand planning targets for the region.
• Key Input into the regional concensus demand planning process.
• Management of regional excess process and accountabiltiy for the inventory targets.
• Close alignment with Customer Service and Finance to ensure maximum customer fulfillment.

 Customer First :

• Monthly & Quarterly Business reviews with Strategic customers & key license partners management.
• Nurture and develop Customer Relationships to maximise agreed Joint Business Plans.
• Be the key Escalation point for the local sales team.
• Coach & Support the sales teams in trade terms negotiations and ensure consistency and alignment with Mattel strategic direction.

 Collaboration :

• Promote and foster team work across various teams such as Demand Planning & Supply Chain, Finance, Brand Marketing and Omnichannel Retail marketing.
• Drive a strong cross functional culture across the region aligning all departments on the strategic vision for the region.
• Foster teamwork by connecting on a regular basis together in person and digitally and share best practices and learnings across the region.
• Implement new clear and defined process for the selection of each seasons ranges, exclusive products and promotional expenditure.

People and Culture : 

•  Coach and Nurture the Mattel Core Values and unlock the full potential of the Growth Channel and local Sales teams.
• Drive engagement improvements through the GPS surveys.
• Simplify workload by removing boundaries and empowering people to find long-term solutions and implementing them to help achieve goals.
•  Future-proof our business by delivering a compelling employee experience and being close to people.
• Lead together with purpose, creating psychological safety and driving collaboration

What We’re Looking For: 

•  7 years sales experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry - (this could include retail experience as a buyer)
•  2 years of management or coaching/development experience.
• Selling & negotiation skills in international environment.
• Fluent in written and spoken English, and preferably other Nordics languages (Swedish, Danish)
• Bachelor's Degree (preferably Master's Degree) in Business or related degree
• High competitive spirit and growth mindset
• Result oriented, winning mentality, competitive, strong will to succeed.
• Strategic thinking and tactic skills / Design action plans that can be easily applied.
• Creative and high initiative.
•  Proactive in seeking information.
• Ability to work in wide variety of projects with aggressive deadlines.
• Use financial information to make strong decisions.
•  Build and maintain collaborative relationships.
•  Strong influencing skills
• Manage complex commercial environments

What We Offer: 

• Gross annual salary range of DKK 84,800 - DKK 100, 700
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 25% of base salary, payout is determined by company and individual performance results
• Paid time off: 25 vacation days + 3 Mattel Days (company day off)
• Holiday allowance
• Hybrid working set-up
• Monthly car allowance
• Subsidized Class Pass membership (access to gym and fitness classes)
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Pension plan
• Health insurance
• Life & disability insurance
• Work glasses reimbursement
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Scandinavia AS’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.



Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.



How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.



Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

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