Loyalty & Bonus Manager

Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is at the core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life. 

Loyalty & Bonus Manager 

Are you passionate about making bonus campaigns smarter, more effective and more data-driven? Do you enjoy turning customer insights into engaging promotions and testing new ways to drive customer activation? 

At Veikkaus, we're looking for an experienced Loyalty & Bonus Manager to shape our future bonus capabilities and drive more effective customer engagement. 


This permanent, full-time role is based at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. Our hybrid model includes three on-site days per week, with at least one on a Monday or Friday. 

About the role 

As Loyalty & Bonus Manager, you'll join our Customer & Loyalty team in a senior, hands-on role combining bonus management, analytical thinking and commercial understanding. 

You'll take ownership of our bonus development, bringing in industry best practices and preparing new bonus models and mechanics for launch in the second half of 2027. Alongside this, you'll manage our customer benefits and promotions, ensuring smooth operations and continuous improvement. 

Data and customer insights will guide your work. You'll use analytics to identify opportunities, plan targeted activations and improve results, working closely with CRM, marketing, analytics and business teams. 

What you'll get to work on 

• Bonus strategy and development: Shape our bonus models, mechanics and ways of working, bringing in industry best practices. 

• Bonus and benefits management: Manage existing customer benefits, prize draws and promotions, ensuring effective day-to-day operations. 

• Data-driven activation and optimisation: Use customer data, segmentation and performance insights to plan targeted activations and improve results. 

• Testing and experimentation: Develop and test new bonus and engagement concepts, turning learnings into more effective activations. 

• Loyalty development and collaboration: Contribute to loyalty programme development and drive initiatives across teams. 

What success looks like after 12 months 

• You've established a clear direction and strong foundation for our new bonus capabilities, drawing on industry best practices. 

• Customer data and insights actively guide activation planning, targeting and optimisation. 

• You've introduced a test-and-learn approach that turns experiments into measurable improvements. 

• You've improved the effectiveness of existing customer benefits and promotions while preparing new bonus mechanics for launch. 

You'll thrive in this role if you have 

• Strong experience in bonus management, reward mechanics or customer promotions, ideally within iGaming. 

• 6–8 years of experience in customer loyalty, CRM or digital marketing within a B2C environment. 

• An analytical mindset and the ability to turn customer data into effective activations. 

• Experience in testing and optimising campaign performance and commercial impact. 

• A proactive, hands-on approach and the ability to drive development across teams. 

• Good English communication skills. Experience with analytics tools such as Power BI and a relevant university degree are considered a plus. 

Is this the right role for you? 

You'll likely enjoy this role if you love combining hands-on bonus management with data-driven decision-making and experimentation. You're analytical, proactive and enjoy challenging existing ways of working and turning insights into action. 

This role might be less suitable for you if you prefer traditional loyalty programme management or high-level strategy over hands-on bonus operations, data-driven activation and continuous optimisation. 

If you get excited about building smarter bonus mechanics and turning customer insights into measurable improvements, we'd love to hear from you! 

We Offer  

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. 

• Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people. 

• Balanced and inspiring work life. A good job should add something to life — but not be all of it. 

• Excellent employee benefits, including extensive occupational health services (dental care, physiotherapy, glasses support), ePassi sports & culture, and unique holiday locations in Saariselkä, Tahko and Vierumäki — plus much more. 

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  You can read more about our benefits on our careers site. 

  
  

   

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply. 

Interested? Awesome! 


Please send your application with CV and salary request no later than 1.11.2026. We review applications continuously and encourage you to apply early. 


For any inquiries about the position, don’t hesitate to contact Heini Vaniala, Head of Customer & Loyalty, by phone (+358 44 583 4457) 22.10.2026 13.30-15.00 email ([email protected]). 

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.