Senior Data Strategist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Senior Data Strategist – Data, Technology & Analytics 🚀 

We’re expanding our Data, Technology & Analytics team and looking for a Senior Data Strategist to connect data strategy directly to client growth. You’ll lead complex data initiatives, drive value for local market client-agency relationships, and occasionally inform regional/global strategies. 

What You’ll Do 🌟 

Strategic Data Leadership 

• Lead client data strategy tied to business outcomes (revenue, media efficiency, customer value).  

• Prioritize initiatives like first-party data, private retailer networks, and AI-assisted planning.  


• Ensure audience-first strategies across 1PD/2PD/3PD while meeting regulatory requirements.  

Data & Tech Roadmap 

• Architect client market roadmaps linking outcomes to capabilities (AI, audience products, measurement).  

• Guide data partnerships, activation pathways, and global product adoption (WPP Open, InfoSum, etc.).  

• Feed market insights back to global strategy and product teams.  

Client & Stakeholder Engagement 

• Advise client marketing, media, data, and commerce leaders.  

• Lead executive alignment on vision, investments, and expected value.  

• Translate objectives into clear plans with KPIs, governance, and P&L impact.  

 Collaboration & Execution 

• Own client outcomes and data strategy application across teams.  

• Embed audience strategies into media/commerce/creative activation.  

• Drive adoption, expansion, and upsell opportunities.  

 Thought Leadership 

• Shape clients’ vision for modern data strategy.  

• Publish case studies and share local insights with global teams.  

What We’re Looking For 🎯 

• 7+ years in data-driven marketing (media/advertising, consulting, AdTech/MarTech).  

• Fluent in English and Finnish.  

• Hands-on with 1PD/2PD/3PD data, clean rooms, CDPs, DSPs, analytics, and AI/ML concepts.  

• Skilled in defining KPIs, learning agendas, and incrementality frameworks.  

• Strong program & change management skills across multi-workstream initiatives.  

• Excellent communicator and stakeholder manager.  

• Bachelor’s required; advanced degree a plus.  

• Innovative, proactive, and collaborative mindset.  

Why Join Us 🤝 

This is not just another job; it’s an opportunity to work with leading global and local brands and learn something new every day! Here’s what you can expect:   

• Access to world-class training, tools, data, and systems from WPP 


• A fantastic network of skilled and supportive colleagues from around the globe 


• A commitment to putting people first with high-quality leadership 


• Extended occupational healthcare and benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits 


• Holiday bonuses according to company policy

How to Apply ✉️ 

If this opportunity excites you and you believe we’re a match, we’d love to hear from you! Please send your CV, cover letter and salary expectation to us as soon as possible, by 19 APR 2026. We will review applications as they come in and kick off the interview process when we find qualified candidates. If you have any questions about the role don’t hesitate to reach out to Sirke Käkelä, Executive Director, DTA at [email protected] 

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