AI Content Tool Adoption Specialist

We are looking for an AI Content Tool Adoption Specialist to support the deployment and adoption of Generative AI tools within the French market.

Your main mission will be to ensure the successful local rollout and adoption of Pencil, an AI-powered content creation tool, and to help marketing teams integrate it into their day-to-day content creation workflows.

This is a highly operational and hands-on role. You will work closely with local marketing teams, internal production studios and creative agencies to support users, develop relevant AI use cases, improve adoption and measure the impact generated by the tool.

KEY RESPONSIBILITIES

1. Local Rollout & Operational Management (Core Mission)

• Ensure the local deployment and continuous evolution of “brand spaces” for 6 global brands and 3 local brands.

• Pilot the localization of global assets to ensure they perfectly meet the needs of the French market.

• Act as the daily liaison and bridge between the internal production studio (dstudio) and France’s marketing teams.

2. Developing New Use Cases & Agency Integration

• Drive the deployment of specific generative AI use cases tailored to local brands.

• Integrate and collaborate closely with creative agencies (prioritizing dstudio, followed by BETC) to deploy new use cases that go beyond standard e-commerce assets.

• Position AI as an enabler of creativity and facilitate alignment with these creative partners.

3. Animation, Savings Tracking & Best Practices

• Actively track and manage the “savings” (time and production cost optimizations) generated by utilizing the tool.

• Structure, document, and share best practices across the local marketing community.

• Establish adoption KPIs and create regular reporting on tool usage and impact within the French market.

4. Change Management & Team Enablement

• Provide personalized support and coaching to local marketing leaders and content creators to build their confidence with the AI tool.

• Design and deliver hands-on training programs specifically tailored for the local marketing teams.

• Identify resistance and barriers to adoption locally, and recommend targeted interventions to resolve them.

Hard Skills & Experience:

• Proven expertise in Generative AI applied to content creation (both image and text). Past use of Pencil is a solid plus.

• Solid experience in operational deployment within a marketing/communications environment, with a demonstrable track record of driving actual tool adoption among teams.

• Proven ability to manage the localization of global assets and successfully connect production studios with marketing teams.

• Comfortable and experienced in working alongside creative agencies (such as dstudio and BETC) to roll out new use cases.

• Strong sensitivity to financial/efficiency objectives (“savings”) and the ability to structure and diffuse best practices.

• Knowledge of the FMCG (Fast-Moving Consumer Goods) sector is considered a strong plus.

Soft Skills & Posture:

• Highly autonomous with a hands-on approach: this role requires a balance of project management and actual ground execution (it is not solely strategic).

• Empathetic and people-focused mindset, capable of addressing individual concerns and managing resistance to AI.

• Exceptional communication skills to foster psychological safety and an experimentation mindset.

• Fluent in French (essential for local team support) and proficient in English to interact with global teams.

Recruitment Process

1. First interview with WITH

2. Short practical case study to assess your skills

3. Second interview with the client / team

4. Final validation according to the recruitment process