Assistant Store Manager

De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.

A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

The Purpose

As the Assistant Manager for De Beers London in Paris, your primary purpose is to support the Store Manager in leading the store's operations, driving sales growth, and upholding the brand's prestigious reputation. You will be responsible for assisting in managing the business on a day-to-day basis, ensuring exceptional customer service, and fostering a motivated and high-performing team. Your role is pivotal in creating a luxurious shopping experience that reflects the excellence of De Beers London.

Main Responsibilities

• Sales Management and Business Development: Support the Store Manager in leading the store's sales efforts, develop strategies to increase sales, and build strong relationships with VIP clientele. Implement action plans to develop sales for each product category and clientele.
• Staff Management: Assist in hiring, training, and motivating staff to achieve sales goals and maintain high standards of customer service. Provide continuous coaching to ensure deep product knowledge, refined service behaviours, and alignment with both brand and department store standards. Foster a culture of excellence through regular touchpoints, performance guidance, and clear objectives.
• Inventory Management: Ensure accurate inventory levels, optimize stock mix and levels to reflect sales trends, and maintain merchandise presentation standards.
• Administrative Management: Oversee department store operations, control costs, and ensure compliance with company policies and procedures. Support and prepare detailed sales reports and contribute to business reviews, providing insights and recommendations to improve operational efficiency and drive store success.
• Customer Service: Champion a warm, sophisticated, and personalised client journey. Resolve complex client matters with discretion and poise, while equipping the team with the skills and confidence to deliver consistently exceptional service in a dynamic department store environment.
• Store Visuals: Maintain visual merchandising standards and ensure displays reflect the brand's spirit of excellence. Maintain high standards of housekeeping and store presentation. Adapt displays to department store guidelines while preserving the maison’s identity and storytelling.
• Brand Representation: Serve as a true ambassador of the maison, nurturing strong relationships with department store leadership, personal shoppers and teams to maximise visibility and commercial opportunity. Stay attuned to the local luxury landscape, competitor activity, and client trends to support agile, informed decision‑making.

What You’ll Do

Act Like an Owner: Take initiative in supporting the store's sales efforts, actively participate on the selling floor, and drive meaningful impact through strategic sales and business development.

Create Clarity: Set clear expectations for staff, communicate openly about sales targets and strategies, and inspire confidence through regular meetings and individual development plans.

Empower Teams: Trust and support your team by providing comprehensive training programs, fostering a collaborative work environment, and encouraging the exchange of ideas. Empower team to provide the best customer service and handle complex issues.

Challenge Conventions: Innovate by implementing creative in-store marketing and promotional activities, adapting sales strategies to the local trading environment, and seeking new possibilities for customer engagement.

Succeed Together: Foster collaboration within the team, celebrate shared achievements, and act as a local brand ambassador to build strong relationships within the community.

• Fluent in the local language and fluent in spoken and written English. Other languages (e.g., Chinese, Arabic, Russian) are a plus.
• Strong knowledge of the luxury jewellery retail industry and an inherent interest in the jewellery industry.
• Proven record of delivering sales results and experience in a luxury store environment, luxury jewellery is a plus.
• A proactive leader who takes initiative and drives meaningful impact.
• An effective communicator who sets clear expectations and inspires confidence.
• Foster a collaborative environment where team success is celebrated, and you work closely with colleagues to achieve common goals contributing to a high-performing culture.
• An innovative thinker who challenges conventions and seeks new possibilities.
• A collaborative individual who fosters teamwork and celebrates shared achievements.
• Strong business and commercial acumen, entrepreneurial spirit, capable of analysing, organising, and planning, creative, diplomatic, detail-oriented, results-oriented, energetic, dynamic, empathy for the De Beers brand, confidence in influencing and strong selling ability.
• Proficient in Microsoft Office (Excel, Word, PowerPoint), able to use a POS system, and strong digital presentation skills.

• A great working environment
• Competitive salary
• Your Choice membership discounts
• Employee share schemes 
• Staff discount
• Flexible benefits package 

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals Referral incentive applicable: This opportunity is open to a paid referral incentive. Referral incentives are applicable to De Beers Group internal employees only. 

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications

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