Brand Manager of West EU

About the GAC

GAC MOTOR Europe was registered in March 2024 in Amsterdam and is part of the Guangzhou Automobile Group. Our business covers all aspects of passenger car sales, marketing and aftersales services. We are dedicated to delivering quality work and exceptional customer service in all aspects of our business.

Guangzhou Automobile Group Co., Ltd. (abbreviated as GAC group, 6601238.SH，02238.HK), headquartered in Guangzhou City, is a large joint-stock automobile enterprise listed in both Hongkong and Shanghai Stock exchanges. At present, it has about 100,000 employees. Fortunate Global 500 ranked No.181. The main business covers seven major sectors: research and development, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance. Sticking to independent innovation and joint venture cooperation, GAC group is now transforming itself with all its strength to a technology-based enterprise. Adhering to the enterprise concept of 'Humanity', Credibility, Creativity', GAC is committed to building a world-class company which wins customers’ trust, ensures staff's well-being, and meets social expectations.

We are currently looking for Brand Manager of West EU , the details Job responsibilities as below:

👤 Who You Are:

Together with the GAC West EU team you will be building the GAC brand from the ground up. The Brand Manager of West EU is responsible for implementing the Brand and marketing strategy in The West EU. As a member of the West EU Team, you will report directly to the West EU GM.

🎯 Key Responsibilities:

1 Brand Strategy & Positioning

• Develop and execute comprehensive brand strategies aligned with corporate objectives

• Define brand positioning, value proposition, and messaging framework

• Ensure brand consistency across all touchpoints (online and offline)

2 Integrated Marketing Campaigns

• Lead integrated marketing campaigns for product launches and brand-building initiatives

• Coordinate ATL/BTL activities, digital marketing, media planning, and PR strategies

• Manage creative agencies and external partners to deliver high-impact campaigns

3 Product Launch & Go-To-Market (GTM)

• Collaborate with Product, Sales, and Regional teams to develop launch strategies

• Oversee branding materials, communication toolkits, and launch events

• Ensure alignment between global strategy and local execution

4 Brand Performance & Market Analysis

• Monitor brand health metrics (awareness, consideration, preference, NPS)

• Conduct market research and competitor analysis

• Use consumer insights and data analytics to optimize brand strategies

5 Budget & Stakeholder Management

• Manage brand marketing budget and ROI tracking

• Align cross-functional teams to ensure consistent brand storytelling

• Present strategic updates to senior leadership

💼 What You Bring:

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 5+ years of brand management or marketing experience (automotive experience preferred)

• Strong understanding of brand building and integrated marketing communications

• Proven track record in managing large-scale campaigns

• Strong analytical and strategic thinking skills

• Fluent in English, French.

• Experience in EV or smart mobility sector

• Experience working in global or multi-market environments

• Strong agency management experience

• Familiarity with digital marketing tools and data analytics platforms.

✨ What We Offer:

• An ambitious employer; we only want the best for you.

• A fast career track like only a few other companies can match.

• A competitive salary and excellent bonus structure (above market); at GAC we strongly believe and live by ownership and meritocracy.

• Additional benefits according to local markets.

GAC Europe is based in Amsterdam, and we offer a highly competitive compensation and benefits package, along with an attractive welfare policy. Let me know if you'd like to learn more.

If you have any questions, you may always reach out via [email protected].

Company website INTERNATIONAL | Where Craft Meets Technology

We are committed to creating a work environment of trust and respect for our employee, which we believe will motivate them to achieve their dreams together. Our employees and partners have always been relentless in their pursuit of excellence in the face of challenges. We are very proud of what we have achieved, and we are proud of our leadership. We hope you will give full play to your talents and help make GAC a world-class company.