Demand & Field Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

The Demand & Field Marketing Manager is a critical member of our demand generation team across France and the broader EMEA business. This role is designed for a strategic storyteller who bridges the gap between high-impact content creation and digital optimization. You will support creating our regional content strategy and website experience, ensuring our brand is discoverable, authoritative, and compelling across both traditional search engines and next-generation AI platforms. The ideal candidate is not just an exceptional writer, but a forward-thinking digital strategist. You know how to craft customer success stories, authoritative blogs, and high-converting event decks, while simultaneously optimizing our web footprint for traditional SEO and modern AI search models (LLMs).

This position is an individual contributor role reporting to the Director, Demand & Field Marketing.

Responsibility

• Partner with our customer success and sales teams to identify, interview, and produce high-impact customer case studies, video scripts, and written success stories

• Research, write, and publish high-quality blog articles and localized insights that position us as an industry leader

• Own the organic social media strategy (primarily LinkedIn) for the French market, creating engaging formats that drive community growth and executive amplification

• Collaborate with Product Marketing, Regional marketing, and Field leadership to translate complex concepts into engaging presentation decks, session abstracts, and on-stage talking points for key corporate and regional events

• Act as the primary bridge between HQ and EMEA marketing teams to adapt, transcreate, and localize global campaigns, product launches, and content assets specifically for the cultural and business nuances of the French market

• Manage and update the regional website content, landing pages, and resource hubs to ensure brand consistency, high conversion rates, and a seamless user experience

• Conduct keyword research, technical SEO audits, and on-page optimization to maximize organic search visibility and traffic

• Implement next-generation optimization strategies to ensure our content is accurately indexed, cited, and recommended by AI search engines, chatbots, and large language models (e.g., ChatGPT, Claude, Gemini)

• Create localized sales collateral, one-pagers, and email sequence copy to help regional sales teams convert inbound interest and nurture open pipeline

• Write compelling, high-converting copy for digital ads, newsletter sponsorships, and automated email nurture tracks

• Analyze and report on content performance, website traffic, search rankings, and AI visibility metrics, leveraging data to iteratively improve content ROI

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 5+ years of B2B high-tech marketing experience, with a proven track record focusing on Content Marketing, Copywriting, SEO, or Digital Growth

• Experience demonstrating an ability to write compelling blog content, deeply resonant customer stories, and high-impact presentation decks

• Experience collaborating with corporate/HQ teams to adapt global marketing initiatives and translate complex English assets into impactful French-first copy

• Experience managing modern Content Management Systems

• Experience with modern SEO principles (technical, on-page, off-page) and practical knowledge of Generative Engine Optimization (GEO), knowing how to structure data and content for LLM discovery

• Bilingual fluency in French and English with excellent professional proficiency both written and spoken

• Experience with marketing tech stacks, web analytics, and CRM tools (e.g., Google Analytics, SEMrush, Ahrefs, HubSpot, Salesforce)

Preferred

• Master-level degree, preferably with a Marketing, Communications, Journalism, or Computer Science emphasis

• Hands-on experience prompt-engineering or utilizing AI tools to scale content production pipelines without sacrificing quality

• Prior experience in a journalism, corporate communications, or technical writing role

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois, Colorado, Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary 

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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