Digital Senior Manager

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

DIGITAL SENIOR MANAGER

Within the department of Communications, you are responsible of animating Cartier’s digital presence through its owned channels (social media accounts and website) and shaping Cartier’s performance strategy across Search & Social.

In line with the Maison global Communication Wave Plan, its marketing and business objectives and

thanks to a deep understanding of the social media and tech landscape, you are able to create engaging, efficient and consistent digital activations for each campaign.

KEY RESPONSIBILITIES

STRATEGY

• Develop and implement innovative social media & web strategies across platforms, in line with the Maison identity and its marketing/business objectives, for each activation
• Develop and optimize Cartier acquisition strategy across paid channels (mainly Search & Social)
• Foster strong relationships with all social platforms and maintain excellent knowledge of the luxury, cultural and tech landscape to create first-to-market opportunities
• Provide thought leadership, competitive intelligence and dedicated workshops to internal partners (Brand Image, Editorial, PR & Entertainment, Paid Media…) to ensure digital owned objectives can be met

PLANNING/ACTIVATION

• Management of a team of dedicated project managers  and external agency partners responsible of implementing each activations.
• Collaborate with cross-functional teams and ensure social and website calendar is consistent with Marketing & E-Com launch plans as well as with other communication expertises (Paid Media, PR, Event, CRM…)
• Develop or enrich existing tools (briefing templates, calendars, workflows…) to facilitate collaboration between main stakeholders
• Ensure correct implementation and adaptation of this global strategy on local platforms, working with markets and regions.

PERFORMANCE

• Capitalize on Social & Website analytics tools to foster a performance mindset within the team, ensure constant monitoring and suggest optimizations to improve engagement, reach and ROI.
• Ensure relevant and actionable insights are shared with internal partners.

MODERATION & ALERTING

• With the support of an external agency, ensure constant monitoring and moderation of Cartier international social platforms in line with the Maison guidelines
• In case of potential reputational crisis, ensure perfect alignment between Corporate Communication & CRC to define the most suitable action plan

MANAGEMENT

• You are managing a team of three project managers and external support. You are responsible of their growth.

PROFILE

You hold a Master's degree (Bac+5) from a university or business school in Marketing, Communication, or Engineering, and have a minimum of 10 years of experience in Performance, Web, and/or Social activation topics.

Through your previous experiences, you have developed a perfect understanding of the digital ecosystem as a whole and stay abreast of its constant evolutions.

Structured and organized, you are comfortable in demanding environments.

You have an appreciation for the Luxury world and are recognized for your open-mindedness and curiosity.

Your interpersonal and managerial skills will be essential assets for this position. Fluency in English is required.