Growth Lead

Mission

Own marketing-sourced and marketing-influenced pipeline for France (and increasingly the US), by turning events, outbound, and content into qualified opportunities. You are a hands-on while setting the demand-generation strategy.

Team
You will lead a team including two others marketers (Senior PMM and Marketing Manager) and report directly to the CEO

Reporting & team

• Reports to: CEO

• Works closely with: VP Sales + SDR/AEs (daily), Head of Brand.

• Direct reports: Senior PMM, Marketing Manager

Core responsibilities

1. Turn events into pipeline

• Pre-event: build target-account lists and outreach plays (with the SDR) so the right people are met, not just badge-scanned.

• On-site: define the lead-capture and qualification approach.

• Post-event: own structured, fast follow-up and nurture sequences — this is where most event ROI is currently lost.

• Measure event-sourced pipeline and ROI per event; decide what to repeat, drop, or scale.

• Partner with the Head of Brand (who runs logistics); this role is accountable for the business generated.

2. Level up outbound

• Build the engine the SDR/AEs run: ICP/account selection, segmented target lists, sequence structure, messaging angles, and supporting assets.

• Run a feedback loop with the Head of Sales on what converts.

• The SDR/AEs send and book, this role designs, equips, and optimises.

3. Reporting & funnel hygiene

• Campaign tracking, lead-source attribution, funnel/conversion and event-ROI reporting in HubSpot.

• Out of scope: fixing the underlying Salesforce HubSpot sync and data model. That’s a RevOps skillset, handle via a contractor or dedicated hire. This role consumes and reports on the data and flags what’s broken, it doesn’t re-architect the stack.

4. Strategy & experimentation (the 30%)

• Own the demand gen plan and the pipeline number.

• Because inbound is structurally weak, systematically test new channels: webinars, partnerships/co-marketing, niche communities and media, account-based plays. Treat paid as a known weak channel here.

6. Support the US launch

• Adapt plays, and events for the US

• Not a day-one primary focus, France pipeline comes first, US ramps as it matures.

6. Narrative and content integration

• Guardian of the messaging and content point of view across pipe-generating assets (outbound, events, sales content).

• Work with the CEO and PMM to keep the “content-first / end of campaigns” category narrative present as a backdrop, even when the priority is pipe.

• Comfortable selling a contrarian category story (not just “better tool”): can articulate why a new approach beats the incumbent way of working.

Must-have profile

• 5–8 years in B2B SaaS demand generation / growth, with real ownership of (or major contribution to) a pipeline number.

• Track record generating pipeline in a low-inbound, sales-led environment. Not someone whose results depended on search volume or big ad budgets.

• Event-to-pipeline / field marketing experience.

• ABM / outbound enablement: built target lists, sequences, and sales–marketing alignment.

• Hands-on HubSpot (workflows, reporting); comfortable with Salesforce as system of record.

• Bilingual: native-level French + fully fluent professional English.

• Autonomous and scrappy — thrives with no manager above and limited resources.

Nice-to-have

• Strong writer - can produce sales-grade content, ideally in both languages.

• Martech / personalization / CRM-adjacent category experience (sells to marketing buyers — same as Reelevant’s ICP).

• US market exposure or network.

• Paid-media literacy (enough to judge when to scale or kill, given the LinkedIn experience).

• Light RevOps fluency (to collaborate well with whoever fixes the stack).

1. Initial call with Fractional CMO

2. Business Case

3. Deep-dive on case with CMO & team

4. Meet the team & CEO

5. Referral Check