Marketing lead - Crypto Casino

Chief Marketing Officer

If you know how to turn traffic into real players, build a brand people can’t ignore, and scale growth that makes money — this is your role.

Bitfortune.com is a next-generation crypto casino at the intersection of gambling, internet culture, creators, and crypto. We’re building a brand that feels more like a movement than a casino: loud, edgy, and impossible to ignore.

Our “IDGAF” motto is about attitude, not standards. We move fast, think big, and expect the people we hire to do the same.

Role Summary
We’re not looking for a corporate casino CMO who wants to spend 6 months making PowerPoints and talking about “brand architecture.”

We want someone who knows crypto gambling, knows how to drive FTDs, knows how to build a brand people remember, and is still willing to get their hands dirty.

Bitfortune should feel sharp, loud, unapologetic, and impossible to ignore. We want a CMO who can turn us into the casino people see everywhere on X, Telegram, streams, and creator channels — while still building proper acquisition systems underneath.

You will own the entire marketing machine: traffic, conversion, retention, affiliates, creators, CRM, social, community, and brand.

You should be the kind of person who:
knows which campaigns are printing and which are burning cash
can spot bad traffic instantly
understands the difference between real players and people farming free bonuses
can build an acquisition engine, not just spend money
can turn a chaotic startup into a focused, high-performing growth machine

What You’ll Be Doing
Own growth across FTDs, revenue, retention, and brand
Build Bitfortune into a recognisable crypto gambling brand with a strong point of view and a consistent voice
Take what currently works — streamers, affiliates, Twitter, community — and turn it into a repeatable system
Build out traditional channels: paid social, PPC, SEO, Telegram, partnerships, landing pages, funnels, CRM
Improve traffic quality and stop wasting money on people who will never deposit
Fix the gap between clicks and deposits
Work with CRM, product, CMS, and player management to build campaigns that actually convert
Work directly with the team to launch promotions, landing pages, segmented offers, seasonal campaigns, retention flows, and new acquisition tests
Build out the marketing team as we grow
Set the direction, but stay close enough to the detail to know what is really happening

What We’re Looking For
You have built growth at a crypto casino, crypto sportsbook, sweepstakes casino, crypto exchange, or similar high-growth gambling business
You have personally run campaigns, worked with affiliates, managed creators, launched retention campaigns, and scaled FTDs
You are commercial, analytical, and ruthless with spend
You understand CAC, ROAS, LTV, retention, attribution, funnel leaks, and traffic quality
You know how to build a brand without turning it into something bland and corporate
You are comfortable operating in chaos and moving quickly
You don’t need a big team or perfect processes before you can start delivering

You’ll Own
Performance Marketing
CRM & Retention
Affiliates & Partnerships
Jacob / Social / Streamers
Community / Telegram / X
SEO / Content

Success In The First 90 Days
There is a clear growth plan and channel strategy
We know exactly which channels, creators, campaigns, and traffic sources are worth scaling
FTD quality improves
Conversion from traffic to deposit improves
We stop paying for useless traffic
The Bitfortune brand feels sharper, more consistent, and more recognisable
The marketing team has a clear grasp on what they’re doing, and why they’re doing it

How To Apply
Send us:
your CV / LinkedIn – [email protected]
a short note on why you’re the right fit
examples of brands, campaigns, or casinos you’ve helped grow
what channels you’ve scaled, what worked, what didn’t, and the kind of numbers you achieved

If you’ve worked in a crypto casino / sportsbook before, tell us exactly what you owned. We care far more about what you’ve built than what your job title was. Applu here Chief Marketing Officer

If you know how to turn traffic into real players, build a brand people can’t ignore, and scale growth that makes money — this is your role.

Bitfortune.com is a next-generation crypto casino at the intersection of gambling, internet culture, creators, and crypto. We’re building a brand that feels more like a movement than a casino: loud, edgy, and impossible to ignore.

Our “IDGAF” motto is about attitude, not standards. We move fast, think big, and expect the people we hire to do the same.

Role Summary
We’re not looking for a corporate casino CMO who wants to spend 6 months making PowerPoints and talking about “brand architecture.”

We want someone who knows crypto gambling, knows how to drive FTDs, knows how to build a brand people remember, and is still willing to get their hands dirty.

Bitfortune should feel sharp, loud, unapologetic, and impossible to ignore. We want a CMO who can turn us into the casino people see everywhere on X, Telegram, streams, and creator channels — while still building proper acquisition systems underneath.

You will own the entire marketing machine: traffic, conversion, retention, affiliates, creators, CRM, social, community, and brand.

You should be the kind of person who:
knows which campaigns are printing and which are burning cash
can spot bad traffic instantly
understands the difference between real players and people farming free bonuses
can build an acquisition engine, not just spend money
can turn a chaotic startup into a focused, high-performing growth machine

What You’ll Be Doing
Own growth across FTDs, revenue, retention, and brand
Build Bitfortune into a recognisable crypto gambling brand with a strong point of view and a consistent voice
Take what currently works — streamers, affiliates, Twitter, community — and turn it into a repeatable system
Build out traditional channels: paid social, PPC, SEO, Telegram, partnerships, landing pages, funnels, CRM
Improve traffic quality and stop wasting money on people who will never deposit
Fix the gap between clicks and deposits
Work with CRM, product, CMS, and player management to build campaigns that actually convert
Work directly with the team to launch promotions, landing pages, segmented offers, seasonal campaigns, retention flows, and new acquisition tests
Build out the marketing team as we grow
Set the direction, but stay close enough to the detail to know what is really happening

What We’re Looking For
You have built growth at a crypto casino, crypto sportsbook, sweepstakes casino, crypto exchange, or similar high-growth gambling business
You have personally run campaigns, worked with affiliates, managed creators, launched retention campaigns, and scaled FTDs
You are commercial, analytical, and ruthless with spend
You understand CAC, ROAS, LTV, retention, attribution, funnel leaks, and traffic quality
You know how to build a brand without turning it into something bland and corporate
You are comfortable operating in chaos and moving quickly
You don’t need a big team or perfect processes before you can start delivering

You’ll Own
Performance Marketing
CRM & Retention
Affiliates & Partnerships
Jacob / Social / Streamers
Community / Telegram / X
SEO / Content

Success In The First 90 Days
There is a clear growth plan and channel strategy
We know exactly which channels, creators, campaigns, and traffic sources are worth scaling
FTD quality improves
Conversion from traffic to deposit improves
We stop paying for useless traffic
The Bitfortune brand feels sharper, more consistent, and more recognisable
The marketing team has a clear grasp on what they’re doing, and why they’re doing it

How To Apply
Send us:
your CV / LinkedIn – https://jobs.ashbyhq.com/bitfortune?utm_source=LinkedIn
a short note on why you’re the right fit
examples of brands, campaigns, or casinos you’ve helped grow
what channels you’ve scaled, what worked, what didn’t, and the kind of numbers you achieved

If you’ve worked in a crypto casino / sportsbook before, tell us exactly what you owned. We care far more about what you’ve built than what your job title was.

BITFORTUNE.COM