Regional Marketing Manager Heart Failure (South Europe)

The Opportunity

What You’ll Do

• Define and execute short-, mid- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction.
• Translate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives.
• Lead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution.

• Drive consistency of marketing approaches across South Europe while adapting to local market dynamics.
• Partner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders.
• Ensure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement.

• Monitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage.
• Support forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio.
• Partner with the field organization through joint customer visits and strategic account engagement.

• Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders.
• Support Health Economics, Reimbursement and Governmental Affairs initiatives to enable access and adoption.
• Identify cross‑divisional synergies within Abbott and lead pilot initiatives where relevant.

• Inspire, coach and develop the regional marketing team, fostering a culture of accountability, collaboration and continuous improvement.
• Act as a role model for Abbott’s values, ethics and compliance standards, including Quality and OEC requirements.

What You Bring

• Medical, scientific or biomedical education.
• Solid experience in medical devices, with 5+ years in Heart Failure, Cardiac Surgery, Perfusion or related clinical/marketing roles.
• Proven success in strategic marketing, portfolio management and key account engagement.
• Strong understanding of medical device compliance and reimbursement pathways.
• Experience working in complex, matrix organizations across multiple countries.
• Fluency in English (written and spoken) & French; additional European languages are a plus.
• A results‑driven, entrepreneurial mindset with strong influencing, prioritization and problem‑solving skills.

Why Abbott

• Work at the forefront of innovation in Heart Failure care.
• High‑visibility regional role with strong exposure to EMEA/APAC and global leadership.
• Collaborative, values‑driven culture with real opportunities for growth and development.