Global Product 360° Marketing Assistant Intern

Company

The Estée Lauder Companies group is one of the world's leading manufacturers and marketers of prestige beauty, make-up, fragrance and hair care products.

Present in 150 countries through directly-operated boutiques, perfumeries, department stores, specialized outlets and e-commerce, the Group owns nearly 30 brands, 13 of which are distributed in France, including MAC Cosmetics, BobbiBrown, Estée Lauder, Tom Ford, Jo Malone, Clinique, Creme de la Mer, Le Labo, Darphin, TooFaced and Frederic Malle.

The Group employs 46,000 people worldwide, including around 800 in France.

Job Description

Reporting to the Product Marketing Manager for Kilian Paris, the main tasks of this internship are as follows:

360° Marketing

• Assist in designing 360° campaigns, including a big idea, go-to-market strategy, and other activation tools.
• Support campaign shoot preparations, including creative research, coordination with local and creative teams at each key stage.
• Consolidate reports and analyze activations and product launches across markets.
• Conduct competitive research on best practices to formulate activation recommendations aligned with the brand’s DNA.

Product Marketing

• Conduct competitive product/price analysis & market research to provide product development recommendations.
• Manage mock-ups and press samples for all product and collateral developments.
• Perform quantitative and qualitative product analyses, tracking sell-in and sell-out of new launches and animation results.
• Follow up on artworks for product developments.
• Work closely with Indirect procurement for Collaterals (wrapping paper, gifting, sampling) developments for the Brand
• Monitor the brand’s product assortment.