Business Marketing Manager IGT-Devices

Drive go-to-market strategy and demand generation for the full Image-Guided Therapy Devices (IGTD) portfolio across DACH (Germany, Austria, Switzerland).

Your role:

• Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for DACH.

• Drive demand generation and adoption of the One IGT proposition across the portfolio.

• Define and execute go-to-market plans aligned with global strategy, adapting them to local DACH market dynamics and customer needs.

• Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.

• Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.

• Deliver integrated omni-channel campaigns (digital, events, field) to increase engagement and utilisation.

• Collaborate cross-functionally with global marketing, sales, and clinical stakeholders, and engage KOLs and customers to strengthen market presence.

You're the right fit if:

• 3–5 years in downstream marketing, preferably in MedTech, healthcare, or a related industry

• Experience managing broad product/solution portfolios and leading market-specific initiatives

• Strong go-to-market execution and ability to translate global strategies into local impact

• Solid analytical skills (market insights, pricing, competitive analysis)

• Excellent stakeholder management, communication, and presentation skills

• Bachelor’s degree in Marketing, Business, Healthcare, or related field

• Knowledge of image-guided therapy or interventional cardiology is a strong asset

• Willingness to travel (30–40%)