E-Mail Marketing & Content Specialist (f/m/d)

Join Trusted Shops – Europe's Leading Trust Platform

Trusted Shops develops innovative SaaS solutions that empower more than 40 million consumers and over 30,000 businesses across Europe. Our portfolio includes the Trusted Shops Trustbadge®, Buyer Protection solutions, customer review management, and the eTrusted Experience Feedback Platform.

For more than 25 years, our mission has been simple: building trust in digital commerce and strengthening relationships between businesses and consumers.

To strengthen our Digital Business & Automation Team, we are looking for an experienced and creative:

Email Marketing & Content Specialist (f/m/d)

Your Impact

As part of our Digital Business & Automation Team, you will design and optimize scalable customer communication programs that drive customer engagement, retention, and growth. Using marketing automation, customer insights, and data-driven decision-making, you will support our self-service business through high-performing email campaigns and compelling content experiences.

Your Responsibilities

• Plan, create, execute, and optimize email marketing campaigns across the entire customer lifecycle.

• Develop engaging and conversion-focused content for emails, landing pages, customer journeys, and marketing campaigns.

• Build, manage, and optimize HubSpot workflows, campaigns, templates, and automation processes.

• Ensure excellent campaign execution through quality assurance (QA), audience segmentation, personalization, and customer targeting.

• Analyze campaign performance using KPIs and reporting dashboards and conduct A/B testing to improve open rates, click-through rates, engagement, and conversions.

• Collaborate with cross-functional teams including Marketing, Product, Customer Success, and Sales to translate business objectives into impactful customer communications.

• Contribute to customer retention and lifecycle marketing initiatives that improve customer experience and long-term value.

• Initial professional experience in Email Marketing, Content Marketing, Lifecycle Marketing, CRM Marketing, or Digital Marketing, ideally within a SaaS, technology, e-commerce, or digital business environment.

• Native-level German or C1 proficiency and excellent English communication skills.

• Hands-on experience with HubSpot Marketing Hub, including landing pages, forms, workflows, automation, and email templates.

• Strong understanding of Customer Retention, Customer Lifecycle Management, Marketing Automation, Campaign Performance Analysis, and Marketing Analytics.

• Basic knowledge of HTML and CSS for email and landing page customization.

• Experience using AI-powered tools (ChatGPT, Copilot, Gemini, etc.) for content creation, marketing optimization, and productivity enhancement.

• Analytical mindset with strong attention to detail and passion for customer-focused communication.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the Cologne office (on-site days depending on your location)

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• 28 vacation days

• 2.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy program (an experienced trustee is at your side)

• Individual learning & development opportunities (internal & external trainings, e-learnings)

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness, and health courses)

• Permanent contract with Europe's trusted brand

BUILD A COMMUNITY OF TRUST WITH US - #cometotrust

Not sure if you are what we are looking for? Apply! ​

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.