Head of Sales - Germany

Drive our consumer goods division in Germany, disrupting markets and driving strategic growth🚀

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.  This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.  

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. 

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise and Dose & Co.

Your Role

Your mission will be to disrupt the market, developing and executing innovative commercial strategies to surpass company goals. Drive financial performance to fuel future investments, forge strategic partnerships that deliver mutual value, and champion customer-centricity to influence our direction. Spearhead the German market with unparalleled execution, maximizing brand presence and consumer engagement both in-store and online. Collaborate closely with global teams, champion our entrepreneurial culture, and ensure we prioritize people as we continue to redefine industry norms and succeed together.

Your Impact

Develop the commercial strategy for the German market, then leverage it to build strategic relationships across the German retail and distributor market, ensuring the delivery of market share and profitability growth across all EDGE verticals. You will lead the German EDGE team to ensure that ZURU captures or over-indexes its Share of Shelf compared to competitors, working closely with commercial, marketing, and supply teams to achieve distribution goals and maximize shelf performance.

Our Brands - ZURU Edge

Monday Haircare

BonkersPets

Rascals

GumiYum

...

• Complete ownership of the region P&L, responsible for driving sales, optimizing trade investment and maximizing product mix to achieve financial goals.
• Devise the country commercial strategy and influence cross-functional adoption to secure the tools, products and support you need to drive your business & win in.
• Ownership of key account relationships with responsibility of building long term alignment to enable delivery of mutually aligned strategic & financial goals.
• Lead cross-functional business teams to drive over achievement against customer sales performance, P&L and supply metrics.
• Constantly add value by developing and improving commercial processes to improve performance and drive efficiencies.
• Foster a team culture that supports achievement of market disruption and rapid growth whilst resolving business issues, building relationships and influencing broader capability development.

• Proven track record of at least 4-5+ years in senior sales or commercial leadership roles within the consumer goods industry preferably confectionery, and experience operating in a fast-moving, entrepreneurial environment.
• Major German retailer and distributor experience required.
• Strong commercial & business acumen, strategic thinking and problem-solving capability.
• Strong communication & influencing skills, with the ability to translate messages across a variety of internal and external stakeholders.
• Must have strong leadership capability Including the ability to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives.
• Please note: German work permit required

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

ZURU – Tomorrow Reimagined

🚀ZURU.com