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Key Account Manager, DACH

Arbeitsbeschreibung - Key Account Manager, DACH

Description

ReTail & Account Management

  • Development and implementation of the DACH eTail strategy for Corsair HID, SCUF, and Elgato
  • Responsibility for sales and sell-out of relevant online customers
  • Building and maintaining long-term relationships with key e-commerce partners
  • Negotiating promotions, marketing activities, and digital placements
  • Identifying new online opportunities and sales channels

Product Line & Category Management

  • Managing product listings and product line expansions
  • Analyzing market, competitive, and sell-out data
  • Developing channel- and customer-specific product line strategies
  • Optimizing availability and forecasting processes

Content & Digital Marketing

  • Ensuring top-notch Product Detail Page (PDP) quality
  • Managing product content, A+ content, brand stores, and digital assets
  • Planning and executing marketing campaigns in collaboration with the marketing team
  • Analyzing conversion rates, traffic, and retail media KPIs

Business Planning & Reporting

  • Preparation of business reviews and quarterly plans
  • Forecasting and revenue planning
  • Analysis of relevant KPIs:
    • Revenue
    • Sell-out
    • Conversion
    • Share of Shelf
    • Return on Marketing Investment

Cross-Functional Collaboration

  • Close collaboration with:
    • Sales
    • Marketing
    • Supply Chain
    • Business Units
    • Retail Marketing
    • Distributors and retail partners


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