Market Manager France (m|f|x)

You run marketing for France – one of our most important international D2C growth markets. From seasonal sales over influencer partnerships to the organic social calendar, you bring the FR activities to life and make sure they deliver.

We are looking for someone who does not only execute, but actively develops and implements their own initiatives for the French market. You have a strong feel for France, spot what works, and bring proposals to the table – in close collaboration with the International Performance Marketing Management, the Influencer Marketing team and our colleagues from paid, CRM, creative and DACH.

Campaigns & Sales Activations (focus area)

• Independently plan and execute the FR campaign roadmap: seasonal moments, sales activations (Soldes, Black Week, Choose, Bradery, platform pushes), launches
• Translate global brand and product strategy into FR-specific mechanics: offer logic, discount codes, timing, tone
• End-to-end ownership per activation: brief all stakeholders, coordinate assets, manage timing, deliver reporting
• Identify new activation slots and product-push opportunities for the French market – your proposals are welcome

Market Understanding & Growth

• Active market monitoring: competitors, consumer trends, creator landscape, seasonal moments in France
• Identify growth levers and independently develop initiatives to grow the market
• Performance tracking for the FR market: attribution, Shopify, discount code performance, channel mix
• Prepare market insights and recommendations for internal stakeholders up to management level

Influencer Marketing & Organic Social

• Operational management of FR influencer partnerships – in close collaboration with the Influencer Marketing team (which owns the cross-market strategy)
• End-to-end execution per partnership: sourcing, briefing, communication, scheduling, follow-up, evaluation
• Plan and execute the FR organic social calendar – content that feels authentic to the French market
• Leverage creator content for organic channels (UGC, reposts, collabs)
• Build and maintain relevant platform and brand partnerships in the French market

Project Management & Interfaces

• Owner of FR-specific projects: local platform partnerships, activations, pilot tests
• Interface to internal teams: influencer, paid, CRM, creative, product management, customer service, logistics, DACH
• Structured documentation in our standard tools (Airtable, Shopify, reporting tools)

Must-have

• Native-level French
• You live in France or have substantial, current knowledge of the French market
• 3–5 years of professional experience in performance marketing, eCommerce or brand marketing – with hands-on experience in at least two of the following: campaign planning, influencer marketing, organic social, paid social/search, CRM
• Hands-on experience in setting up and running marketing activations – you don't just work at concept level, you execute
• Strong understanding of the French market: you spot trends, know the platform landscape, think in market impact
• Data-driven mindset: you understand attribution, ROAS, AOV, CAC and enjoy working with dashboards
• Self-driven working style: you don't wait for instructions, you bring proposals and follow through
• Confident communication with internal stakeholders up to management level
• Structured way of working, several topics on track in parallel
• Fluent English, written and spoken

Nice-to-have

• Experience with D2C brands or in an e-commerce environment
• Hands-on with Shopify, Meta Ads Manager, Google Ads, Airtable
• Experience with AI-assisted content creation and localisation
• Background in affiliate marketing or platform partnerships
• German language skills are a plus

• Independent responsibility for operational FR marketing in one of our most important international growth markets
• Direct exchange with international teams and management – you are France's voice within the company
• Clear structures, short decision paths, room for your own initiatives
• Strong performance opens the path to grow with the role and take on more market responsibility over time
• Be part of a design-driven German brand with a loyal customer base in France and a growing D2C presence across Europe