Regional Activation Manager EUNA ( All genders)

Your Tasks

The Regional Activation Manager is part of the Regional EUNA iCom team and reports into the Regional Operations & Activation Lead. 
This role’s purpose is to deliver outstanding and OTIF campaign activation for Derma & Healthcare brands across all EUNA MUs in close cooperation with MU/local Activation teams, Regional Planning, Content and Analytics team and our Agencies’ Digital buying and Creative implementation Hubs.

Cross-Brand Excellence in campaign setups, processes and teams:

•  Continually drive process and activation excellence across media and activation campaign plan


• Setting and management of the right KPIs across all channels


•  Development of Best practice (Digital) activation for the Region (Orchestration, Assets, Viewability, Brand Safety, Optimization,..)


•  Drive continual improvement of Golden Rules framework in collaboration with Global Media


• Ensure that local teams have the necessary expertise, understanding and investment to operate excellence in media and content implementation


•  Own and steer Agency Digital Buying Hub operations


• Own and steer the EUNA Test & Learn agenda


• Support the setup and implementation of the right and consistent Martech and Adtech-Infrastructure across the region together with

 Partners in Global Media/ Digital, BSS

• Key point of contact towards Global Media Activation team and local MU activation teams

Excellence in DHC Campaign activation and delivery:

• Manage and deliver regional campaign orchestrations in close cooperation with regional strategy and content teams, MUs and Agency partners


•  Lead, steer and support MUs and local Activation Manager in delivering local campaign excellence in time and in full

Key performance metrics:

•  Activation and campaign effectiveness, efficiency & excellence

Your Profile

• Min. 5+ years experiences in Media & Digital Communication in local Market and/or Regional/Global Role with strong expertise and understanding of integrated communication and digital excellence


• Strategic & process driven mindset


• High action orientation: Can translate strategy into concrete concepts and plans and deliver on time and in full against the plans


• Excellent analytical skills to drive a clear direction in a complex situation


• Proactive, ambitious, agile


• Fluent in English