(Senior) CRM Manager (m/w/d)

You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle. 

• You own the CRM strategy and execution across Email and WhatsApp
• You drive revenue, retention, and CLV across multiple markets
• You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
• You manage multi-market setups, including localization, segmentation, and market-specific communication
• You work across a multi-product portfolio, ensuring the right product, message, and timing per audience
• You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
• You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics

• 4–6+ years CRM / lifecycle experience in D2C or e-commerce
• Proven track record of owning CRM revenue, retention, or CLV
• Experience managing CRM across multiple international markets
• Hands-on experience building flows, segmentation, and automations
• Strong analytical skills with experience in cohort and CLV analysis
• Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
• Experience with multi-product and ideally subscription-based models
• Native-level German, fluent English, plus an additional language

• Join a fast-growing D2C brand with real impact and strong growth ambition
• Take on a role with true ownership and direct influence on revenue
• Be part of a company that stands for empowerment, fun, and sustainable growth
• Benefit from a steep learning curve and clear development opportunities
• Work in a beautiful office in the heart of Munich
• Enjoy great perks (free coffee, breakfast, snacks, and regular team events)
• Choose your preferred laptop and setup
• Access corporate benefits (e.g. Germany ticket or Wellpass)
• Get free Bears with Benefits products — of your choice
• Experience flat hierarchies, fast decisions, and an ambitious team with open feedback culture