Social Media Manager

We are hiring a Social Media Manager to own and grow Bella & Bona's presence across Instagram, TikTok, and any other platforms where our audience lives.

You will not just post content. You will build a social brand that people genuinely follow, engage with, and talk about combining creative instinct, sharp editing skills, and a deep command of AI-powered tools.

Build and grow Bella & Bona's social media presence into a channel that drives real brand impact.

You will own everything from concept → content → publish → analyze, with a strong focus on creative quality and audience growth.

1. Content creation & channel ownership

Own and grow our presence witha focus on:

• Instagram (Feed, Stories, Reels)
• TikTok

You are responsible for:

• Developing a consistent content strategy 
• Ideating, scripting, and producing content 
• Publishing, community management, and engagement
• Editing Reels and TikToks that stop the scroll
• Adapting content formats to platform trends
• Bringing a strong visual and storytelling sensibility to every piece

We expect you to think in formats and stories, not just posts.

2. AI-powered content workflows

AI is a core part of how we work, and we expect you to use it daily to move faster and produce better content.

You will use AI tools to:

• Generate and refine content ideas, captions, and scripts 
• Create and enhance visuals and thumbnails 
• Produce or enhance voiceovers and audio 
• Automate repetitive content tasks and scheduling workflows 
• Analyze trends and surface insights faster than manual research allows

We expect you to think in systems and leverage, not manual execution.

3. Trend & community intelligence

You will stay ahead of the curve:

• Identifying emerging trends on TikTok and Instagram
• Adapting formats quickly and creatively
• Building genuine engagement with our audience and community

4. Performance & growth

You will track and improve key metrics such as:

• Follower growth and reach
• Engagement rate
• Video views and watch time
• Content performance by format and topic

5. Paid social media ads

You are comfortable running and optimizing paid campaigns on social platforms, including:

• Instagram and Facebook Ads (Meta Ads Manager)
• TikTok Ads

We are looking for someone with a genuine passion for social media, a strong creative eye, and a real command of AI tools.

You likely bring:

• Proven experience managing Instagram and TikTok accounts (brand or creator)
• Strong short-form video editing skills
• Deep understanding of both platforms and following all the trends
• High ownership and a bias for experimentation

You are extremely strong with AI

• You use tools to draft and improve content fast
• You have experimented with AI image/ video and audio tools and know when they add value

Experience in food, lifestyle, or consumer brands is a strong plus.

• Full creative ownership of our social channels
• Direct impact on brand perception and growth
• Work at the intersection of food, culture, and content
• High autonomy to test new formats and ideas
• Fast-paced, ambitious team that values great taste

• Mission-driven and long-term oriented – we focus on building a sustainable company with real impact
• Strong sense of ownership – we take responsibility and act like founders
• Open and proactive communication – clarity, honesty, and solutions matter
• High execution standards – we move fast and care deeply about results
• Continuous learning mindset – we constantly improve how we work
• Customer-centric approach – everything starts with delivering great experiences