Technical CRM Manager (m/f/d)

Your tasks

We’re looking for a hands-on, detail-oriented Technical CRM Manager (m/f/d) with solid experience in Salesforce Marketing Cloud (SFMC) to join our growing CRM team. This role is key to building and maintaining scalable, personalized, and data-driven communication across channels - supporting customer engagement, retention, and growth.

As part of a cross-functional marketing organization, you will work closely with CRM strategists, product managers, engineers, and data teams to bring campaigns to life and continuously improve our marketing automation infrastructure.

Your main tasks will include:

• Develop and implement CRM strategies and solutions with a focus on Salesforce Marketing Cloud (SFMC)
• Work as part of a growing, cross-functional CRM team, collaborating closely with Product, Engineering, Analytics, Marketing, and Sales teams. Be jointly responsible for the configuration, customization, and maintenance of the SFMC platform alongside an internal SFMC Engineer
• Perform data analysis and derive actionable insights to improve customer activation and engagement across disciplines
• Co-develop and execute multi-channel automation campaigns in SFMC
• Maintain clear and up-to-date documentation of platform adaptations and automations
• Ensure that all CRM activation strategies align with business goals and comply with legal and regulatory requirements
• Create and manage targeted, automated, and personalized campaigns based on user personas, behavior, in-app activity, and interests
• Conducting internal training related to Salesforce Marketing Cloud (SFMC).
• Experience collaborating with Product and Engineering teams.

Requirements

• A Bachelor’s degree and at least 6 years of experience in CRM with a strong technical focus
• Extensive hands-on experience with Salesforce, mainly Marketing Cloud, ideally also with Sales Cloud; SF certifications are a plus
• Experience managing tool migrations and leading internal trainings on SFMC
• Familiarity with other CRM platforms (e.g., Emarsys / brevo) is advantageous
• Strong customer-centric mindset across the full user journey and related business processes in Product, Sales, Service, and Marketing
• Proven experience in managing complex technical CRM projects across departments, supported by solid project management skills
• Proficiency in SQL, SSJS, AMPscript, and HTML
• A collaborative team player with excellent communication skills and a strong analytical mindset
• Fluent in English (German is a plus but not required)