Working Student, Brand Design (f/m/d)

We created Apaleo to change the hospitality industry in a meaningful way. Our API-first property management platform empowers accommodation providers to design a technology stack that creates unique digital guest & staff experiences.

At Apaleo, you will find a diverse team of people with different backgrounds, united by the passion for learning and building an innovative product.

Now, we are looking for a Brand Design Working Student(f/m/d) to join our team in Munich, Germany!

We value ownership, communication and trust, and we are looking for an enthusiastic and creative candidate who can work with our Marketing team on creative projects and innovative ideas.

Your mission:

• Help shape and evolve Apaleo’s brand - contributing to how we look, feel, and communicate across every touchpoint


• Bring conceptual ideas to the table: the ambition of this role goes beyond execution. We want you to think about brand, challenge conventions, and propose creative directions


• Translate B2B marketing strategy into brand-coherent visual assets, from awareness campaigns to sales enablement, with a clear understanding of audience and commercial intent


• Apply and extend our brand system across channels: LinkedIn, email campaigns, events, presentations, and beyond


• Use AI tools to scale and explore brand ideas, from early concept to final execution, working in an AI-driven way as a default

You would be perfect for this role if you have/are:

• Currently studying Brand Design, Visual Communication, Art & Design, Digital Technologies, or a related creative or commercial field


• A conceptual thinker first, you start with the idea, not the tool


• Commercially minded: you understand that brand design serves a business purpose, and you design with that in mind


• Fluent in brand systems, typography, colour, hierarchy, tone, and visual language are second nature to you


• Proactive and opinionated, you bring ideas without being asked, and you can articulate why they work


• Hands-on with Figma and/or Adobe Creative Suite; motion or interactive design experience is a plus


• Genuinely AI-native, you use generative and design AI tools to move faster and think bigger

If you’re excited about a role but your experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re passionate about Marketing, share our company values, and are enthusiastic about making one of the most innovative hospitality software products, we want to hear from you.

What you will get from us…

At Apaleo, you will join a thriving work environment, a start-up in the hotel industry located in Munich, with an international team. You will be a part of an exciting, open, and agile team, where your voice matters and has a company-wide impact. We create a highly attractive product that enables us to see the inspiring materialised end result. We are committed to building a diverse and inclusive environment for everybody: our team is composed of more than 20 nationalities, with different backgrounds and perspectives.

We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.