Working Student (f/m/d) - Airlines & Airports - Go-To-Market Assistant

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

What you'll build

• Work directly with the global Airlines and Airports lead to create and coordinate go-to-market content and initiatives for the Airlines & Airports industries


• Become a key contributor in the creation of industry content for Airlines and Airports, including value propositions and customer-facing materials


• Support business development for SAP partner solutions that extend the SAP portfolio into Airlines & Airports vertical processes


• Develop and maintain regular reporting and analytics on Airlines & Airports customer adoption, pipeline, and references


• Support the planning and execution of go-to-market programs with sell partners, including marketing activities, customer and prospect targeting, and engagement tracking


• Contribute to the planning and execution of industry events and campaigns


• Cultivate relationships with key stakeholders across regions and market units, encouraging participation in GTM initiatives

What you bring

• Student (f/m/d) at a university or university of applied sciences — multi-year working student engagement required


• Studies: Preferred fields of study: Information Systems, Engineering, Computer Science, Aviation Management, or a related discipline


• Computer skills: Strong analytical capabilities; familiarity with cloud technologies, AI, and ERP concepts; proficiency in Microsoft Office (Excel, PowerPoint)


• Language skills: Fluent in English (written and verbal); German is a plus


• Soft skills: Detail-oriented, self-motivated, creative and critical thinker — energized by learning in a fast-paced environment


• Other: Ability to grasp complex topics quickly and a passion for making a real difference; prior work or internship experience is a plus


• Working from the Walldorf office is required on a regular basis.

Where you belong

The Airlines & Airports industries sit at the heart of global connectivity and commerce — and SAP is at the center of how these industries run. As a Working Student in our Airlines & Airports Go-To-Market (GTM) team, you will work alongside a global industry team to create the content, analytics, and programs that help customers and prospects understand the value SAP delivers in their industry. This isn't a back-office role: the materials you build will be used by sales teams worldwide to engage with airlines and airport operators. You will gain deep knowledge of aviation industry processes, SAP's solution portfolio, and how enterprise software creates business value at scale.

We are a global industry team covering Professional Services, Construction, Travel & Transportation, and Logistics. Our key responsibility is providing high-quality Go-To-Market content that helps SAP field teams demonstrate the company's value to customers in our industries. You will join a diverse, collaborative team with global reach — working on initiatives that directly contribute to SAP's revenue goals while shaping the narrative of how the world's largest enterprise software company serves two of the world's most dynamic and fast-moving industries.

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 458601  | Work Area: Administration  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Part Time   | Additional Locations:  #LI-Hybrid

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