Senior Digital Marketing Manager, Insurance (6-m contract)

Salary :

$60,000 - 65,000 monthly

Company : Robert Walters Hong Kong

Job Type : Contract

Hong Kong

Job Description - Senior Digital Marketing Manager, Insurance (6-m contract)

Key responsibilities: Dashboard Reporting

Track KPIs, programme performance, and market trends across regions.
Build and maintain user-friendly dashboards (PowerBI) with drill-down capabilities.
Partner with teams to deliver data insights and support Group initiatives.
Lead monthly performance reviews across markets, consolidating insights from internal and external sources for senior stakeholders.

Data Intelligence & Planning

Generate data-driven, customer-led insights to support business growth.
Translate complex data into actionable recommendations to drive market share and revenue.
Advise regional teams and stakeholders, promoting best practices in marketing.
Oversee marketing spend visibility, consolidating plans, budgets, and aligning with finance.

Process Optimisation

Ensure data accuracy and improve processes and efficiencies.
Implement analytical tools/methods to enhance decision-making.
Manage agency partners to deliver insights, research, and performance analysis.

Digital & Social Performance

Manage campaign tracking and coordinate with markets and media agencies.
Oversee social listening tools and vendor relationships.
Define best practices for social listening, social strategy, and digital SOV.

Candidate profile:

8-10+ years of digital marketing experience, with strong exposure to strategy and execution across the Asia region (brand or agency side).
Proven success leading digital-first marketing initiatives, with the ability to influence market practices in fast-paced, high-growth multinational environments.
Experience in budget management and marketing spend forecasting.
Strong hands-on knowledge of digital marketing tools, platforms, and best practices.
Deep understanding of social media ecosystems, platform dynamics, content performance, paid media optimisation, and performance measurement, with the ability to translate into market guidance.
Solid knowledge of emerging AI search engines, answer engines, and AI performance metrics (e.g. visibility, citation quality, share of answers, discoverability).
Strong analytical capability in performance marketing, including tracking, funnel metrics, and translating data into actionable insights and recommendations.
Proven experience managing multi-market stakeholders, with strong communication and influencing skills across varying levels of marketing maturity.
Strong problem-solving skills, with industry knowledge (insurance preferred).

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Senior Digital Marketing Manager, Insurance (6-m contract)

Job Description - Senior Digital Marketing Manager, Insurance (6-m contract)

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