Area Manager Asia

Key Responsibilities

Business & Strategic Development

- Actively participate in the definition and execution of the Business Unit's strategy.

- Establish and propose sales strategies to meet market and client expectations.

- Identify and develop new business opportunities and distribution networks.

- Participate in the reflection and development of new product offers (technical development).

Commercial Animation & Sales Management

- Manage and develop the existing network of distributors and direct accounts across multiple channels.

- Conduct client meetings to identify needs, challenges, and leverage growth.

- Negotiate commercial terms and ensure strong product availability and shelf placement.

- Represent the company at international trade shows and professional events.

- Ensure rigorous management reporting and sales activity tracking.

Marketing & Brand Visibility

- Deploy and implement the regional marketing plan to increase brand notoriety.

- Propose and suggest adapted marketing and promotional campaigns in line with headquarter Marketing vision.

- Conduct market watch and follow industry trends to provide actionable insights.

Operations & Support

- Participate in the daily operations of the business unit, including logistics, purchasing, and production coordination.

- Serve as the primary point of contact for assigned accounts to ensure excellent customer service.

- Follow-up with Company’s Quality department customer complaints or any operational issues.

- Perform, when necessary, administrative work & monthly invoice validation with local accounting partner.

Requirements

Education:

Bachelor’s degree in Business, Marketing, or International Business; Master or MBA preferred.

Experience in sales or account management within the FMCG/CPG sector, preferably with food brands.

Skills:

Strong negotiation and relationship-building capabilities. Analytical mindset with proficiency in Microsoft Office suite (Excel, PPT).

Languages:

Proficiency in English & French languages is required. Mandarin language skills are a significant plus.

Attributes:

Entrepreneurial, proactive, and results-oriented. Passion for premium food brands and comfortable working in an international/European-linked environment.

Requirements:

Ability to travel frequently for client meetings and trade shows across the Asia Pacific region (around 1/3 of your time).