Assistant Manager, Brands (Festive Focus)

Shangri-La International Hotel Management Ltd.

Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delighting guests around the world with legendary service, finely tuned through over 45 years of hospitality from the heart. We have an affinity with Asian travelers, and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.

As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is made possible only through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

We are now looking a proactive, dynamic and passionate individual to join our Brands team at Shangri-La’s Headquarter office based in Hong Kong, reporting to Assistant Vice President, Brands.  

As a key member of the brands team, you will own the end-to-end development and execution of our global festive planning. You are responsible for translating the Shangri-La spirit into distinctive, market-leading campaigns for key celebrations.   You are expected to be a master storyteller, and a data-driven marketer, dedicated to driving brand unity, commercial success, and unforgettable guest experiences.  You will also work closely with internal stakeholders from HQ and regional teams, as well as collaborating with suppliers and vendors, to build a comprehensive omnichannel festival campaign that fulfills our brand promise.

What you'll be doing  

1. Strategic Campaign Leadership & Conceptualization

• Conduct market analysis to ensure campaign concepts are distinctive, culturally relevant, and position Shangri-La as the top-of-mind festive destination.


• Support on create comprehensive business cases and strategic plans that guide campaign development from concept to implementation.

2. Global Brand Management & Asset Development

• Support the global product owner on festive "signature" products and rituals.


• Support on the development of all global marketing assets, including visual identities, taglines, campaign playbooks, and merchandise.


• Partner with agencies and internal teams to brief and produce all relative assets, ensuring they meet brand standards and campaign objectives.

3. End-to-End Project & Production Management

• Support the global product owner on project management for festive campaign and ensuring flawless, on-time execution across all markets and functions.


• Assist on manage the end-to-end production flow for global festive products (e.g., merchandise, gift boxes). This includes accurately collecting and consolidating quantity forecasts from regional teams, liaising with procurement and suppliers to meet production deadlines, and ensuring meticulous accuracy in all order and distribution details.

4. Cross-Functional & Global-Local Alignment

• Work closely with HQ functions (F&B, SLC, Operations, Design), regional teams, and hotel properties to ensure strategic alignment throughout the campaign lifecycle.


• Assist on develop and distribute the Global Campaign Playbook to providing clear guidance to ensure consistent branding and execution worldwide.

5. Commercial Acumen & Performance Analysis

• Monitor campaign performance against KPIs (brand engagement, revenue, member acquisition) and conduct post-campaign analysis to measure ROI and identify future opportunities.


• Assist to pilot 1-2 new festive rituals or marketing innovations in priority markets, using data to assess scalability.

About You

• Bachelor’s degree in marketing, Business, Communications, or a related field.


• Minimum of 5 years of experience in brand management, marketing, or campaign management, preferably within the hospitality, luxury retail, or FMCG sectors.


• Proven track record in developing and launching integrated, multi-channel marketing campaigns.


• Exceptional storytelling and creative briefing skills.


• Outstanding stakeholder management and cross-functional collaboration skills, with the ability to influence without direct authority.


• Experience in a global role, working with diverse cultures and markets, is highly desirable.


• Excellent verbal and written communication skills in English and Chinese (Cantonese and Mandarin)

Why Join Us 

• A workplace that values your passion and supports self-realization and personal growth.


• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.


• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.


• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in confidence and used only for recruitment purposes. (Click here to learn more about our Data Protection statements.)

We appreciate your interest in joining us. Please note that only successful candidates will be contacted.