Associate Manager, Content

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more


• Five-day work week, hybrid work arrangement


• Professional training, career advancement and internal mobility opportunities


• Competitive benefits include insurance and a mental wellness program

About the Job

We are on the hunt for a data-driven Associate Manager, Content who will be responsible for driving the overall content strategy, enabling MoneyHero Group to create engaging and empowering financial content to help people make informed decisions.

This role will require you to be an expert in all things content-related and excel at in-channel optimization, brand consistency, analytics, and meaningful measurement.

The Associate Manager, Content will:

• Lead the organic growth strategy with clear accountability for business outcomes, including unpaid traffic, product page visits, application click-outs, and assisted revenue contribution. 


• Work closely with the SEO Specialist to develop and execute MoneyHero Hong Kong’s SEO roadmap, covering technical SEO, content SEO, keyword strategy, internal linking, site architecture, schema, content refresh and competitor gap analysis. 


• Build a future-ready strategy for AIO / AI Overviews and GEO / Generative Engine Optimization, ensuring MoneyHero content is structured to be discoverable, quotable and trusted by AI-powered search and answer engines. 


• Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives


• Drive MoneyHero Hong Kong’s social media and community growth strategy across relevant platforms, including Instagram, Threads, Facebook, YouTube Shorts, LinkedIn and emerging social discovery channels.


• Develop a social content strategy that builds MoneyHero’s authority, relatability and trust in personal finance while supporting business objectives across product verticals.


• Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals


• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer


• Build editorial, SEO and social best practices, including content briefs, keyword mapping, search intent mapping, social hooks, short-form video scripts, community engagement guidelines, E-E-A-T standards, AI search readiness, content QA, compliance review and performance reporting. 


• Work closely with Business Development Managers in creating creative content angles and briefs for advertorials

In this role, we are looking for someone with:

• Bachelor’s degree in Marketing, Journalism, Public Relations or related communications field


• 5+ years of experience delivering multichannel content creation for different target demographics, experienced in driving traffic to the MoneyHero website via different tactics.


• Outstanding command of the English and Cantonese language


• Proven experience developing content or social strategies that drive measurable traffic, leads, conversions, community growth or commercial outcomes. 


• Strong understanding of SEO principles, including keyword research, search intent, content architecture, internal linking, technical SEO basics, schema, content refresh and competitor analysis. 


• Knowledge of AIO, GEO, AEO, AI search visibility, structured content and answer-led content strategy. 


• Experience growing social media channels or online communities with measurable follower, engagement or referral traffic impact. 


• Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy


• A relentless sense of responsibility and ownership in problem-solving


• The ability to adapt quickly to the fast-paced start-up environment, embrace changes, process new information on the go, and translate that into customer-friendly language


• Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption


• Project management skills to manage large teams and competing priorities


• Keen interest in the world of personal finance

Good to have:

• Experience in financial services, fintech, comparison platforms, insurance, lending, credit cards, investment platforms or affiliate marketing. 


• Experience working with creators, KOLs, community partners or financial influencers.


• Experience working with Product and Growth teams to improve content-to-conversion journeys.


• Experience with Ahrefs, SEMrush, Screaming Frog, Looker Studio, social scheduling tools, social listening tools or AI-assisted content workflows.


• Experience managing advertorials, partner content or commercially sponsored content.

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