Brand & Media Operations Manager (Mandarin Speaking)

My client is a financial services company and looking for a Brand & Media Operations Manager roles.

Job Description

• Develop the brand positioning and messaging across all digital channels, ensuring a consistent and professional image for trading products.


• Manage relationships with global financial media and industry-specific platforms to secure high-tier exposure and strengthen brand authority.


• Build and operate a comprehensive content ecosystem across platforms like Telegram, YouTube, and TikTok, focusing on market insights and educational content.


• Drive user acquisition by designing conversion paths from social communities to account opening and deposit through engaging online activities.


• Coordinate with KOLs and partners to ensure compliant messaging while tracking data metrics to optimize channel efficiency and content performance.

Requirements

• Bachelor’s degree or higher in Marketing, Media, Finance, or a related field.


• Minimum of 3 years of experience in branding, media relations, or content operations.


• Deep familiarity with the global social media ecosystem and community-driven conversion strategies.


• Strong understanding of trading products, including FX/Gold trading, copy trading, and IB business models.


• Proven ability to plan and execute comprehensive content strategies while analyzing data to drive continuous improvement.