Channel Innovation & Marketing, Consultant (Manager)

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

Oversee and execute large-scale sales events for BEA, Citibank, PBHK, OCBC and CCBM, ensuring seamless delivery and impactful outcomes.

• End-to-end event logistics management, including venue coordination, partner communication, program development, and on-site execution.
• Act as Person-in-Charge (PIC) for major conventions for BEA, PBHK, OCBC and CCBM.
• Lead planning and delivery of flagship events such as HNW League, BEA Awards Night, Sales Rally, and other high-profile gatherings etc.

Centralized Programs & Strategic Support

• Work collaboratively within PD and other internal stakeholders to deliver the marketing and distribution activities in a timely manner and quality delivery
• Support supervisor on some ad hoc tasks (e.g. GPD conference. Voice of Distribution, NPS etc.)
• Provide strategic and operational support for cross-functional programs that enhance sales effectiveness and engagement.
• Plan and monitor the relevant marketing budget

Stakeholder Engagement & Branding

• Serve as a key liaison for branding approvals, ensuring compliance with corporate guidelines.
• Support on relationships building with internal stakeholders and senior management to facilitate collaboration and alignment.

Premiums Development

• Design and source premiums and merchandise tailored for different channels, ensuring alignment with brand positioning and customer engagement strategies.

Job Requirements

• University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
• Mature, creative and business minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English is a must
• Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
• Insurance product knowledge would be an advantage

Others:

• You are required to obtain the relevant license(s) if your job involves regulated activities
  

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.