Chief Marketing Officer (Mandarin Speaking)

My client is a financial services company and looking for a Chief Marketing Officer roles.

Job Description

• Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.


• Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.


• Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.


• Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.


• Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.

Requirements

• Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.


• 5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.


• Demonstrated leadership experience managing cross-functional teams of 10 or more people.


• Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.


• Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.